15th World B2B Marketing Chief Congress 2018 – Annual B2B Marketing Conference

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Jan 24-26, 2018 · SHANGHAI

World B2B Marketing Chief Congress 2018

Beyond Modern Marketing from Digitalization to Intelligentization

- to be Marketing Rainmaker

Overview

Welcome to World B2B Marketing Chief Congress an extravaganza of the great and good B2B marketing event and a big platform to learning the marketing trend and successful case studies from the marketing KOL. Last 3 years, we have deeply discussed about the B2B Modern Marketer in Definition, Strategy, Maturity, and Organizational Structure. We’ve invited over 300+ B2B Marketing Leaders to share their experiences and case studies regarding the modern marketing area.

The World B2B Marketing Chief Congress 2018 (CC2018) is the 15th B2B marketing series event held by Global ConsignIndex since 2012 and this year we will open a new chapter on marketing rainmaker and the theme is “Beyond Modern Marketer: From Digitization to Intelligentization - to be Marketing Rainmaker”

Digital marketing is definitely a hot topic which every marketer can’t avoid in their works, but it’s facing the recession in next few years which marketers are realizing and beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life. Digitization is only the way and tool to touch your client, but Intelligentization is the value of destination of B2B marketing.

A recent Gartner study concluded that predictive intelligence is a must-have for B2B marketing leaders. Just as marketing automation is being adopted widely within the marketing industry, predictive lead scoring is likely to follow. And the study “2017 Predictions: Dynamics That Will Shape The Future In The Age Of The Customer” from Forrester also shows that the new technology will change the ways marketers optimize their jobs in the near future.

For this time, there are 105+ marketing KOLs from different B2B companies to share you the leading marketing strategy & successful case studies and there will be around 400 B2B marketers gathering to exchange and improve marketing experiences.

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World B2B Marketing
Chief Congress 2018

Beyond Modern Marketing
from Digitalization to Intelligentization
- to be Marketing Rainmaker
Jan 24-26, 2018 · SHANGHAI

Jan 24-26, 2018 · SHANGHAI

Days
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Day One

Day Two

Day Three

Main ConferenceWednesday 24 January

Main Conference

Track A Digital CX

9:00	Digital as a tool to identify, generate and cultivate leads
9:45	How do B2B company marketing on Zhihu
10:30	Tea Break
11:00	How to leverage the power of social influencers to spread and amplify your value
11:45	Digital ROI: Clarify and strengthen the link between and business success
12:30	Launch
14:00	Go Mobile: Creating a winning mobile marketing ecosystem
14:45	Building your WeChat business ecosystem to generate qualified leads
15:30	Tea Break
16:00	Is digital Marketing going to bottle necks?
16:45	Embedding social throughout your organization – empower and enable employees at all levels to participate to social activities
17:30	End

Track B Account-Based Marketing

09:00	Create and structure your Account-Based Marketing Strategy
09:45	How to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes
10:30	Tea Break
11:00	Mapping out the Account Lifecycle to improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement
11:45	Understand the fundamentals of ABM and pivoting to a demand-driven approach
12:30	Launch
14:00	Explain how to use first, second and third party data to identify 'in-market' B2B buyers
14:45	How to maintain the relationship with big clients through different marketing campaigns
15:30	Tea Break
16:00	How Account Based Marketing attribution can be used to analyze the performance of the account lifecycle
16:45	Digitalized Profiling: Discover and define your dream prospects to enhance the marketing effort
17:30	End

Track C Demand Center

09:00	How to keep your product portfolio POWERFUL in a highly fragmented b2b market?
09:45	Training sales and professional service teams the product related knowledge which help them to create the value to your clients
10:30	Tea Break
11:00	Connecting your customer journey to see more success with business
11:45	How to create a strategy to maximize the B2B buying process
12:30	Launch
14:00	An Email is Not a Campaign: the Case for Integrated Marketing
14:45	Is Offline Events critical for Branding or Demand?
15:30	Tea Break
16:00	Predictive Model Case Sharing from Michelin Retail: Talking from Preventative Car Care
16:45	Share the right content based on sales funnel stage
17:30	End

Track D Brand Communication

09:00	The relationship between corporate communication and product marketing
09:45	Empower your brand by becoming a content creator in this new era of integrated storytelling
10:30	Tea Break
11:00	Branding your brand, when is enough for your branding effort?
11:45	How to implement the brand communication campaign to nurture your existing clients
12:30	Launch
14:00	Collaborative Communications for Business Growth
14:45	The Evolving Role of Corporate Communication: View from CEO's Office
15:30	Tea Break
16:00	Public Relations as a Tool for Progress and Social Development
16:45	Understand why the process of branding doesn't create great brands
17:30	End

Track E Intelligentization Content

09:00	From branded content creator to full time brand publisher, brands fall on all ends of the content spectrum
09:45	Determine the best way to measure content marketing success at your organization
10:30	Tea Break
11:00	Dig out and Determine which content framework works best for your content marketing strategy
11:45	How to get promoted by creating less content, not more
12:30	Launch
14:00	How the most successful companies use content to build awareness, leveraging their thought leaders to grow their market
14:45	Content is not just for Marketing! How to craft content that works with your salespeople
15:30	Tea Break
16:00	Content Mapping: How to get the point which your key customers need to read the content
16:45	Building a strategy with insight into your buyer persona’s decision mindset
17:30	End

Track F CGO Coming

09:00	The future lies in marketing from a digital frame of mind
09:45	The move from a CMO to CGO - the Chief Growth Officer
10:30	Tea Break
11:00	Understand how real B2B CMOs translate marketing activity to the language of business
11:45	Execute a powerful framework to rally the entire organization around your most innovate ideas
12:30	Launch
14:00	Markets are conversations: the rise of people to people marketing which talk to your clients at every touch point
14:45	What’s the new trend in 2018?
15:30	Tea Break
16:00	Define planning and alignment calendars and determine who orchestrates the process
16:45	What B2B sales leaders need from B2B Marketing Leaders?
17:30	End

Track G Innovation 2.0

09:00	Omni-channel Digital Engagement – The New Era For Internal Employee Engagement
09:45	Busyness to Business: Rethinking your to-do list
10:30	Tea Break
11:00	Does marketing deserve responsibility for driving innovation within business?
11:45	“Content + Technology”, Leading New Experience of B2B Video Marketing
12:30	Launch
14:00	Social Selling for the B2B Marketer: it's not only for branding
14:45	Leverage the right technology, innovate on strategy and optimize new digital programs to increase ROI
15:30	Tea Break
16:00	How to Make Precision Marketing in Multi-screen Mobile Internet Age
16:45	Market Strategy of The Industrial Products E-commerce in the Storm
17:30	End

Track H Sales Enablement

09:00	How to deliver the quailed leads to sales at the right time?
09:45	Mind the Consumption Gap! Don’t let a rushed Sales Procedure Ruin Your Effort
10:30	Tea Break
11:00	How to leverage all the functional resource to achieve sales excellence?
11:45	Run an Effective Tele Marketing Program to Drive More Demands to Sales
12:30	Launch
14:00	Establishing Solid Relationships with Your Clients to Make More SQLs
14:45	Helping sales teams leverage marketing programs to get in the buying process
15:30	Tea Break
16:00	Developing an integrated plan to influence leads later in the buy cycle
16:45	Providing Buyer Insights and Territory Insight rather than amounts of low-scored leads
17:30	End

Track I Marketing Tech

09:00	Rethinking your marketing automation tools to drive sky-high ROI
09:45	How an alignment of creative marketing and technology can lead to rapid growth
10:30	Tea Break
11:00	Thinking and Operation System in Digital Precise Marketing of Healthcare Industry
11:45	Industry IOT and how we make it landing on customer by digital customer experience, specially the real case with internet advisor and remote controls
12:30	Launch
14:00	How can digital transformation catalyze user experience initiatives?
14:45	Optimizing Virtual Reality, AR or VR to implement for campaigns, events, live engagements
15:30	Tea Break
16:00	The Science of Marketing! How to maximize the marketing automation tools to grow revenue
16:45	From Scale to Precision, Making ABM the cornerstone of your marketing strategy
17:30	End

Track J Corporate Ambassador

09:00	How To Build Unique Strategic Communication Campaigns That Drive Participation
09:45	The post communication process can be easy and very straight forward but what happens before and in between this post communications and what should a company really do?
10:30	Tea Break
11:00	Emerson Climate Technology Marketing Award Campaign
11:45	PR Tactics That Build Community and Change Behavior
12:30	Launch
14:00	How to analyze stakeholder environment and develop communications concepts that will support effective cultural communications, through different media and languages
14:45	How to plan and execute comprehensive communication programs in support of the company business goals and reputation
15:30	Tea Break
16:00	Bridging the Gap Between Truth & Transparency that enables organizations to enhance ability to communicate strategically
16:45	Organizations need to equally construct an architecture of listening to achieve true dialogue and engagement
17:30	End

Track K Predictive Intelligence

09:00	E-Commerce Marketing and Client Behavior Tracking
09:45	The Transformation of Lead Scoring System for Precision Marketing
10:30	Tea Break
11:00	Increase investment in data management technology and skills to turn data into insight
11:45	Machine Learning: Find out what your customer wants without asking them
12:30	Launch
14:00	The huge difference between how your customer acts and how they report to act, how to fix the problem?
14:45	How To get The most from The website visitors you already have to drive business insight
15:30	Tea Break
16:00	Consolidate and make sense of all your marketing data so that you can better understand exactly what’s working and fix what’s note
16:45	The mandate for Real-Time, adaptive marketing: gaining competitive advantage from greater agility and predictability
17:30	End

Track L Whole-Brained CMO

09:00	CMO should master the skill set of design and analytics
09:45	How an alignment of creative marketing and technology can lead to rapid growth
10:30	Tea Break
11:00	What should your marketing team look like in 2020?
11:45	Industry IOT and how we make it landing on customer by digital customer experience, specially the real case with internet advisor and remote controls
12:30	Launch
14:00	Building Demand Center as a centralized marketing operation to support both internal and channel programs
14:45	Going Beyond the Empowered Buyer: What's The Mega Marketing Challenges
15:30	Tea Break
16:00	Event 2020 - The attendee experience of the future, will you be ready?
16:45	How to set up marketing platform for new business
17:30	End

08:55	Welcome Address
09:00	Be aware of the future, winning AI marketing
09:40	Unlock the marketing secret with big data and AI technology
10:20	Tea Break
10:50	Predictive Analytics: Leverage Account-Based Marketing to deepen relationships with the right customers for revenue growth
11:30	Panel Discussion: Marketing 2020: Is Artificial Intelligence a Smart Move in B2B Marketing?
12:30	Launch
14:00	How can world–class B2B companies acquire customers through marketing in China?
14:40	Thinking and Operation System in Digital Precise Marketing of Healthcare Industry
15:20	Tea Break
16:00	How consumers and viewers ＂react＂ to online messages by measuring their facial and physiological emotions
16:40	AI+BD for B2B
17:20	End

9:00	Digital as a tool to identify, generate and cultivate leads
9:45	How do B2B company marketing on Zhihu
10:30	Tea Break
11:00	How to leverage the power of social influencers to spread and amplify your value
11:45	Digital ROI: Clarify and strengthen the link between and business success
12:30	Launch
14:00	Go Mobile: Creating a winning mobile marketing ecosystem
14:45	Building your WeChat business ecosystem to generate qualified leads
15:30	Tea Break
16:00	Is digital Marketing going to bottle necks?
16:45	Embedding social throughout your organization – empower and enable employees at all levels to participate to social activities
17:30	End

09:00	Create and structure your Account-Based Marketing Strategy
09:45	How to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes
10:30	Tea Break
11:00	Mapping out the Account Lifecycle to improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement
11:45	Understand the fundamentals of ABM and pivoting to a demand-driven approach
12:30	Launch
14:00	Explain how to use first, second and third party data to identify 'in-market' B2B buyers
14:45	How to maintain the relationship with big clients through different marketing campaigns
15:30	Tea Break
16:00	How Account Based Marketing attribution can be used to analyze the performance of the account lifecycle
16:45	Digitalized Profiling: Discover and define your dream prospects to enhance the marketing effort
17:30	End

09:00	How to keep your product portfolio POWERFUL in a highly fragmented b2b market?
09:45	Training sales and professional service teams the product related knowledge which help them to create the value to your clients
10:30	Tea Break
11:00	Connecting your customer journey to see more success with business
11:45	How to create a strategy to maximize the B2B buying process
12:30	Launch
14:00	An Email is Not a Campaign: the Case for Integrated Marketing
14:45	Is Offline Events critical for Branding or Demand?
15:30	Tea Break
16:00	Predictive Model Case Sharing from Michelin Retail: Talking from Preventative Car Care
16:45	Share the right content based on sales funnel stage
17:30	End

09:00	The relationship between corporate communication and product marketing
09:45	Empower your brand by becoming a content creator in this new era of integrated storytelling
10:30	Tea Break
11:00	Branding your brand, when is enough for your branding effort?
11:45	How to implement the brand communication campaign to nurture your existing clients
12:30	Launch
14:00	Collaborative Communications for Business Growth
14:45	The Evolving Role of Corporate Communication: View from CEO's Office
15:30	Tea Break
16:00	Public Relations as a Tool for Progress and Social Development
16:45	Understand why the process of branding doesn't create great brands
17:30	End

09:00	From branded content creator to full time brand publisher, brands fall on all ends of the content spectrum
09:45	Determine the best way to measure content marketing success at your organization
10:30	Tea Break
11:00	Dig out and Determine which content framework works best for your content marketing strategy
11:45	How to get promoted by creating less content, not more
12:30	Launch
14:00	How the most successful companies use content to build awareness, leveraging their thought leaders to grow their market
14:45	Content is not just for Marketing! How to craft content that works with your salespeople
15:30	Tea Break
16:00	Content Mapping: How to get the point which your key customers need to read the content
16:45	Building a strategy with insight into your buyer persona’s decision mindset
17:30	End

09:00	The future lies in marketing from a digital frame of mind
09:45	The move from a CMO to CGO - the Chief Growth Officer
10:30	Tea Break
11:00	Understand how real B2B CMOs translate marketing activity to the language of business
11:45	Execute a powerful framework to rally the entire organization around your most innovate ideas
12:30	Launch
14:00	Markets are conversations: the rise of people to people marketing which talk to your clients at every touch point
14:45	What’s the new trend in 2018?
15:30	Tea Break
16:00	Define planning and alignment calendars and determine who orchestrates the process
16:45	What B2B sales leaders need from B2B Marketing Leaders?
17:30	End

09:00	Omni-channel Digital Engagement – The New Era For Internal Employee Engagement
09:45	Busyness to Business: Rethinking your to-do list
10:30	Tea Break
11:00	Does marketing deserve responsibility for driving innovation within business?
11:45	“Content + Technology”, Leading New Experience of B2B Video Marketing
12:30	Launch
14:00	Social Selling for the B2B Marketer: it's not only for branding
14:45	Leverage the right technology, innovate on strategy and optimize new digital programs to increase ROI
15:30	Tea Break
16:00	How to Make Precision Marketing in Multi-screen Mobile Internet Age
16:45	Market Strategy of The Industrial Products E-commerce in the Storm
17:30	End

09:00	How to deliver the quailed leads to sales at the right time?
09:45	Mind the Consumption Gap! Don’t let a rushed Sales Procedure Ruin Your Effort
10:30	Tea Break
11:00	How to leverage all the functional resource to achieve sales excellence?
11:45	Run an Effective Tele Marketing Program to Drive More Demands to Sales
12:30	Launch
14:00	Establishing Solid Relationships with Your Clients to Make More SQLs
14:45	Helping sales teams leverage marketing programs to get in the buying process
15:30	Tea Break
16:00	Developing an integrated plan to influence leads later in the buy cycle
16:45	Providing Buyer Insights and Territory Insight rather than amounts of low-scored leads
17:30	End

09:00	Rethinking your marketing automation tools to drive sky-high ROI
09:45	How an alignment of creative marketing and technology can lead to rapid growth
10:30	Tea Break
11:00	Thinking and Operation System in Digital Precise Marketing of Healthcare Industry
11:45	Industry IOT and how we make it landing on customer by digital customer experience, specially the real case with internet advisor and remote controls
12:30	Launch
14:00	How can digital transformation catalyze user experience initiatives?
14:45	Optimizing Virtual Reality, AR or VR to implement for campaigns, events, live engagements
15:30	Tea Break
16:00	The Science of Marketing! How to maximize the marketing automation tools to grow revenue
16:45	From Scale to Precision, Making ABM the cornerstone of your marketing strategy
17:30	End

09:00	How To Build Unique Strategic Communication Campaigns That Drive Participation
09:45	The post communication process can be easy and very straight forward but what happens before and in between this post communications and what should a company really do?
10:30	Tea Break
11:00	Emerson Climate Technology Marketing Award Campaign
11:45	PR Tactics That Build Community and Change Behavior
12:30	Launch
14:00	How to analyze stakeholder environment and develop communications concepts that will support effective cultural communications, through different media and languages
14:45	How to plan and execute comprehensive communication programs in support of the company business goals and reputation
15:30	Tea Break
16:00	Bridging the Gap Between Truth & Transparency that enables organizations to enhance ability to communicate strategically
16:45	Organizations need to equally construct an architecture of listening to achieve true dialogue and engagement
17:30	End

09:00	E-Commerce Marketing and Client Behavior Tracking
09:45	The Transformation of Lead Scoring System for Precision Marketing
10:30	Tea Break
11:00	Increase investment in data management technology and skills to turn data into insight
11:45	Machine Learning: Find out what your customer wants without asking them
12:30	Launch
14:00	The huge difference between how your customer acts and how they report to act, how to fix the problem?
14:45	How To get The most from The website visitors you already have to drive business insight
15:30	Tea Break
16:00	Consolidate and make sense of all your marketing data so that you can better understand exactly what’s working and fix what’s note
16:45	The mandate for Real-Time, adaptive marketing: gaining competitive advantage from greater agility and predictability
17:30	End

09:00	CMO should master the skill set of design and analytics
09:45	How an alignment of creative marketing and technology can lead to rapid growth
10:30	Tea Break
11:00	What should your marketing team look like in 2020?
11:45	Industry IOT and how we make it landing on customer by digital customer experience, specially the real case with internet advisor and remote controls
12:30	Launch
14:00	The Power of Millennial Alignment - How to handle with them internally and externally
14:45	Going Beyond the Empowered Buyer: What's The Mega Marketing Challenges
15:30	Tea Break
16:00	Event 2020 - The attendee experience of the future, will you be ready?
16:45	How to set up marketing platform for new business
17:30	End