Jan16/17/18 - Shanghai
World B2B Marketing Chief Congress 2019
"Great Convergence" - Cross Arena & Beyond Marketer
Overview
Welcome to World B2B Marketing Chief Congress an extravaganza of the great and good B2B marketing event and a big platform to learning the marketing trend and successful case studies from the marketing KOL. Last 3 years, we have deeply discussed about the B2B Modern Marketer in Definition, Strategy, Maturity, and Organizational Structure and the hottest topic regarding AI marketing. We’ve invited over 300+ B2B Marketing Leaders to share their experiences and case studies regarding the modern marketing area.
The World B2B Marketing Chief Congress 2019 (CC2019) is the 16th B2B marketing series event held by Global ConsignIndex since 2012 and this year we will open a new chapter on marketing rainmaker and the theme is “Great Convergence”
2018 is the year B2B Marketers have recognized that “Great marketing Convergence” happened—Brand and effect consolidation, business socialization and Individual Brand IP booming, content and leads combined by e-commerce and algorithm, O2O closed loop restructuring and transforming into B2C2B marketing. All of changes are promoted by growth hacker, big data, algorithm, AI, Martech! Let’s join the CC2019 “Great Convergence"！
For this time, there are around 100 marketing leaders from different B2B companies and 20+ marketing IPs to share you the leading marketing strategy & successful case studies and there will be around 400 B2B marketers gathering to exchange and improve marketing experiences.
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World B2B Marketing
Chief Congress 2019

"Great Convergence" -
Cross Arena & Beyond Marketer
Jan 16-18, 2019 · SHANGHAI
Jan 16-18, 2019 · SHANGHAI
Register
Speakers
  • Regional Marketing Lead – APAC & Great China DSM Personal Care & Aroma Ingredients
  • Executive Vice President, Strategic Planning & Commercial Digital Solutions Ecolab
  • Vice Presisdent, External Relations, APAC Shell Eastern Petroleum
  • Senior Business Director Cainiao-Earth Network(Alibaba)
  • Assistant President Yida China Holding
  • Marketing Director for Sales and Marketing Solutions Asia Pacific including China (APAC) LinkedIn
  • President Of China Operations Chicago Petroleum Oil
  • Head of Marketing F5 Networks
  • Head of Marketing, International Marketing & Sales Giti Tire
  • Head of Corporate Communications, APAC Kaspersky Lab
  • Head of Communications, Performance Materials Business Merck China
  • Marketing Director, Aerospace & Commercial Plate, Asia Pacific Aleris
  • PR Director Fuji Film
  • Senior Director/GM Oracle Marketing Cloud of China Oracle China
  • Marketing VP PatSnap
  • Marketing and Business Operation Excellence Director Hagemeyer China
  • Product Marketing Director, Asia Pacific, Middle East & Africa Haworth
  • Head of Communications, Communications & Public Affairs, China & North Asia AkzoNobel
  • COO & Co-Founder BesChannels
  • VP, Marketing Delos
  • Marketing Manager, Oli&Gas DNL GL
  • Strategy & Marketing Director, Asia Pacific, Reinforcement Materials Cabot Corporation
  • Head Of Asia Pacific B2B International
  • Director of Brand Center Delixi Electric
  • Vice President Global ConsignIndex
  • Head of sales marketing AM APAC Osram
  • Senior Director of Marketing WuXi AppTec
  • Communications Director for Asia Pacific, Performance Materials and Technologies Honeywell
  • Co-Founder & Commercial Director makeforgoods
  • Chairman and Partner JINGdigital
More Speaker
Day One
Day Two
Day Three
Main ConferenceWednesday 16 January
Main Conference
Track A Martech
9:00 Ride on the digital wave: How to help SME in China prepared
9:45 Regarding marketing the value of Blockchain
10:30 Tea Break
11:00 Martech Methodology and Practice
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Martech & Blockchain in B2B Marketing
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 How to Implement Martech from IT operation
16:45 Use Always-On Martech That Decides in Real Time What's Best for Each Customer
17:30 End
Track B IP Marketing
09:00 How to be trusted by your CEO
09:45 Using Influencer/IP to create and amplify story-telling around a product launch
10:30 Tea Break
11:00 IP Marketing & Volume Pool
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 IP Marketing on Zhihu.com
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Empower your brand by becoming a content creator in this new era of integrated storytelling
16:45 Transform B2B Summit from Business to The Big Show
17:30 End
Track C O2O Convergence
09:00 Closed loop marketing to generate the intelligence
09:45 Automate your marketing strategy from online to offline
10:30 Tea Break
11:00 Vocation Based Approach - Starting from understanding the target customer’s business to formulate the business model
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Telehealth - Integrated O2O healthcare service
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Effective tracking your clients
16:45 Looking for traffic from offline events
17:30 End
Track D Branding Effectiveness Unification
09:00 Scene marketing: make your brand as trigger for sales opportunity
09:45 Empower your brand by becoming a content creator in this new era of integrated storytelling
10:30 Tea Break
11:00 Branding your brand, when is enough for your branding effort?
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Collaborative Communications for Business Growth
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 2025AD - a public web platform for understanding and development of automated driving in society
16:45 How to implement the brand communication campaign to nurture your existing clients
17:30 End
Track E ABM
09:00 Create and structure your Account-Based Marketing Strategy
09:45 How to keep your product portfolio POWERFUL in a highly fragmented b2b market?
10:30 Tea Break
11:00 Understand the fundamentals of ABM and pivoting to a demand-driven approach
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 How to maintain the relationship with big clients through different marketing campaigns
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Explain how to use first, second and third party data to identify 'in-market' B2B buyers
16:45 How the most successful companies use content to build awareness, leveraging their thought leaders to grow their market
17:30 End
Track F Growth Hacker
09:00 Create growth strategy according buyer’s journey
09:45 How to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes
10:30 Tea Break
11:00 Connect end user directly without the channel partner
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 How the data drive Marketing
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 The Evolution of a Growth Organization for Marketing
16:45 IoT and the ecosystem build up
17:30 End
Track G Digital Transformation
09:00 The future lies in marketing from a digital frame of mind
09:45 Establish a digital excellence center in your organization
10:30 Tea Break
11:00 How can B2B enterprises in China embrace the digital transformation？
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Digital Transformation from IT Outsourcing Industry
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Embracing digital transformation for B2B business growth
16:45 Online and cross-channel customer experiences will get the most attention
17:30 End
Track H King Content
09:00 How to identify engaging stories with your digital campaign
09:45 The evolution of content marketing
10:30 Tea Break
11:00 How to identify engaging stories within your organization for your client
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Content Mapping: How to get the point which your key customers need to read the content
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Create compelling content that drives business results using the 80/20 content rule. Balance thought leadership and product-focused content
16:45 Curiosity factor: the psychological phenomenon creative content marketers employ to earn and own attention in a noisy world
17:30 End
Track I Lean Marketing
09:00 Digital Transformation Case Sharing
09:45 Building your the Data Manage Platform (DMP)
10:30 Tea Break
11:00 Data driven marketing: how to grow the revenue via data
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Ecommerce strategy to explore more leads via platform
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Do business with cross-border electronic business platform
16:45 Data Analytics from different platform to generate potential clients
17:30 End
Track J CorCom & CSR
09:00 Advanced/Unknown Cyber Attacks A new corporate communications challenge
09:45 Corporate Culture and CSR case sharing
10:30 Tea Break
11:00 Empower CSR Ecosystem
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Public Relations as a Tool for Progress and Social Development
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 How to leverage all the functional resource to achieve sales excellence?
16:45 Best practice in traffic management of digital marketing campaign
17:30 End
Track K Fission Marketing
09:00 Extend a horizontal big brand to a vertical specific one. Trust building and revenue contribution in Vertical Market
09:45 How to create digital eco-system to win future business
10:30 Tea Break
11:00 How to help Brands Louder in the ecommerce platform
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 How to play fission marketing in automotive industry
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Building Innovative evolution with Multi-channel-marketing
16:45 Cross Industrial Marketing through E-commerce platform
17:30 End
Track L Big MarketingOrg
09:00 Amoeba Operating Case Sharing
09:45 Embracing Digital Transformation for B2B Business Growth
10:30 Tea Break
11:00 The customer experience is at the heart Of B2B digital transformation
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 How can CMOs and Department Heads’ collective brain trust aid in the framing of a solution for a pain point that rises to the top?
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Product Marketing from Innovation to Launching
16:45 Wisdom resolution for pension scheme Case Sharing
17:30 End
08:55 Welcome Address
09:00 Driving Measurable Growth & Value Creation through Improved Marketing & Sales Integration
09:40 Challenging and Revolution of B2B marketing in “Great Convergence!”
10:20 Tea Break
10:50 The Convergence of Adtech & Martech, what B2B marketers need to do?
11:30 How to rebuild the Sales & Marketing System under the new economic situation
12:10 Great Convergence in B2B Marketing
12:30 Launch
14:00 Marketing 2020 of Great Convergence with Growth Hacking, Big Data, AI
14:40 Live Marketing for B2B Industrial Products & Case Sharing
15:20 Tea Break
16:00 Been challenged by ROI measuring? Define what you are measuring through marketing automation tools
16:40 Transforming Marketing into A Digital Function
17:20 Using Video to Align Marketing, Sales, and Customer Success in B2B
9:00 Ride on the digital wave: How to help SME in China prepared
9:45 Regarding marketing the value of Blockchain
10:30 Tea Break
11:00 Martech Methodology and Practice
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Martech & Blockchain in B2B Marketing
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 How to Implement Martech from IT operation
16:45 Use Always-On Martech That Decides in Real Time What's Best for Each Customer
17:30 End
09:00 How to be trusted by your CEO
09:45 Using Influencer/IP to create and amplify story-telling around a product launch
10:30 Tea Break
11:00 IP Marketing & Volume Pool
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 IP Marketing on Zhihu.com
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Empower your brand by becoming a content creator in this new era of integrated storytelling
16:45 Transform B2B Summit from Business to The Big Show
17:30 End
09:00 Closed loop marketing to generate the intelligence
09:45 Automate your marketing strategy from online to offline
10:30 Tea Break
11:00 Vocation Based Approach - Starting from understanding the target customer’s business to formulate the business model
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Telehealth - Integrated O2O healthcare service
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Effective tracking your clients
16:45 Looking for traffic from offline events
17:30 End
09:00 Scene marketing: make your brand as trigger for sales opportunity
09:45 Empower your brand by becoming a content creator in this new era of integrated storytelling
10:30 Tea Break
11:00 Branding your brand, when is enough for your branding effort?
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Collaborative Communications for Business Growth
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 2025AD - a public web platform for understanding and development of automated driving in society
16:45 How to implement the brand communication campaign to nurture your existing clients
17:30 End
09:00 Create and structure your Account-Based Marketing Strategy
09:45 How to keep your product portfolio POWERFUL in a highly fragmented b2b market?
10:30 Tea Break
11:00 Understand the fundamentals of ABM and pivoting to a demand-driven approach
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 How to maintain the relationship with big clients through different marketing campaigns
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Explain how to use first, second and third party data to identify 'in-market' B2B buyers
16:45 How the most successful companies use content to build awareness, leveraging their thought leaders to grow their market
17:30 End
09:00 Create growth strategy according buyer’s journey
09:45 How to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes
10:30 Tea Break
11:00 Connect end user directly without the channel partner
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 How the data drive Marketing
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 The Evolution of a Growth Organization for Marketing
16:45 IoT and the ecosystem build up
17:30 End
09:00 The future lies in marketing from a digital frame of mind
09:45 Establish a digital excellence center in your organization
10:30 Tea Break
11:00 How can B2B enterprises in China embrace the digital transformation？
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Digital Transformation from IT Outsourcing Industry
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Embracing digital transformation for B2B business growth
16:45 Online and cross-channel customer experiences will get the most attention
17:30 End
09:00 How to identify engaging stories with your digital campaign
09:45 The evolution of content marketing
10:30 Tea Break
11:00 How to identify engaging stories within your organization for your client
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Content Mapping: How to get the point which your key customers need to read the content
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Create compelling content that drives business results using the 80/20 content rule. Balance thought leadership and product-focused content
16:45 Curiosity factor: the psychological phenomenon creative content marketers employ to earn and own attention in a noisy world
17:30 End
09:00 Digital Transformation Case Sharing
09:45 Building your the Data Manage Platform (DMP)
10:30 Tea Break
11:00 Data driven marketing: how to grow the revenue via data
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Ecommerce strategy to explore more leads via platform
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Do business with cross-border electronic business platform
16:45 Data Analytics from different platform to generate potential clients
17:30 End
09:00 Advanced/Unknown Cyber Attacks A new corporate communications challenge
09:45 Corporate Culture and CSR case sharing
10:30 Tea Break
11:00 Empower CSR Ecosystem
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 Public Relations as a Tool for Progress and Social Development
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 How to leverage all the functional resource to achieve sales excellence?
16:45 Best practice in traffic management of digital marketing campaign
17:30 End
09:00 Extend a horizontal big brand to a vertical specific one. Trust building and revenue contribution in Vertical Market
09:45 How to create digital eco-system to win future business
10:30 Tea Break
11:00 How to help Brands Louder in the ecommerce platform
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 How to play fission marketing in automotive industry
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Building Innovative evolution with Multi-channel-marketing
16:45 Cross Industrial Marketing through E-commerce platform
17:30 End
09:00 Amoeba Operating Case Sharing
09:45 Embracing Digital Transformation for B2B Business Growth
10:30 Tea Break
11:00 The customer experience is at the heart Of B2B digital transformation
11:45 Interaction with Audiences / 微分享互动(20mins)
12:30 Launch
14:00 How can CMOs and Department Heads’ collective brain trust aid in the framing of a solution for a pain point that rises to the top?
14:45 Interaction with Audiences / 微分享互动(20mins)
15:30 Tea Break
16:00 Product Marketing from Innovation to Launching
16:45 Wisdom resolution for pension scheme Case Sharing
17:30 End
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Two-Day Pass
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One-Day Pass
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Two-Day Pass
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One-Day Pass
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