World B2B Marketing Chief Congress 2021 - CMO Worries - B2B Marketing Landscape Under New Normal

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Jan 13/14/15,2021 Shanghai, China

World B2B Marketing Chief Congress 2021

CMO Worries - B2B Marketing Landscape Under New Normal

Overview

2020 is definitely a different kind of “supper year”！B2B marketers all experienced the test of pandemic. In this conference，we try to find what CMO worries in enterprise strategy, change of industry and human terms. How can the marketers survive and develop in marketing structure shift? What's change in branding and PR works? What's the new uncertainty in new marketing scenario for the post pandemic future and how to guarantee the effects？

According to our CMO speakers, they are fighting from high speed growth to sustainable growth in "new normal" situation：(1) New features and trends in 2021 marketing planning. (2) 2021 New logics of CMOs (3) Discussion about high frequency and low efficiency in digital construction .(4)New to do list in "new normal" situation. Of course. this time we will see more positive measures and new marketing logics and strategies. The theme of World B2B Marketing Chief Congress 2021 is “CMO Worries - B2B Marketing Landscape Under New Normal”!

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World B2B Marketing
Chief Congress 2021

CMO Worries -
B2B Marketing Landscape Under New Normal
Jan 13/14/15,2021 Shanghai, China

Jan 13/14/15,2021 Shanghai, China

Speakers

CEO Global ConsignIndex
Marketing VP Tencent CSIG
Vice President SINObase
COO & Co-Founder Convertlab
Director, Great China Marketing Cisco
Lecturer International Marketing Technical University of Munich Part-time
Global Marketing Solution and Digital Transformation Director DSM
GM,Branding Yida Future
Head of Marketing & Digitalization Kluber Lubrication
President Of China Operations Chicago Petroleum Oil
Director, Head of patient solution Sanofi-Aventis
Head of Corporate External Communication, Digital Marketing and E-Commerce Arkema
Head of B2B e-Platform Schneider Electric
Senior Director, Marketing Huawei
ex China Integrating Marketing Director Gore
Associate Professor ShanghaiTech University
Associate Director，Early Access Innovation Roche
CMO Lenovo Enterprise Technology
Regional Marketing Communications Manager, Global Industrial Adhesives APAC Bostik
Marketing Director GE Healthcare
Customer Marketing Director, Asia Pacific Honeywell Performance Materials and Technologies
Marketing VP PatSnap
Marketing and Communication Director Sonepar
PMO Head of Marketing & Communications Oerlikon
Head of Marketing, Greater China Avaya

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Day One

Day Two

Day Three

Main ConferenceWednesday 13 January

Main Conference

Track A New Infrastructure

9:00	From Top to Down: building digital culture in your organization
9:45	Improving the digital experience
10:30	Tea Break
11:00	How to break down digital barriers to realize scale effect in digital transformation
11:45	How Martech can keep your team focused on improving marketing ROI MarTech
12:30	Launch
14:00	About B2B broadcast marketingn
14:45	How to create and evolve KPIs and business goals for trackable lead capture, nurturing and business growth
15:30	Tea Break
16:00	How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
16:45	How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
17:30	End

Track B DTC of B2B

09:00	Putting communications where it matters, at the heart of your audience
09:45	From Product-Orientation to Customer-Orientation to dig into their demands
10:30	Tea Break
11:00	Take customer touch point as a necessity
11:45	Create End-Customer as a Consumer Strategy
12:30	Launch
14:00	ABM methodology and data-analytic thinking of marketers
14:45	Using content and digital marketing tools to driving demand of B2B products in sale terminals
15:30	Tea Break
16:00	B2B eCommerce makes marketers be closer to your end users than ever
16:45	The dilemma and opportunity of target marketing for B2B enterprises in the dealer market
17:30	End

Track C IP Marketing

09:00	The Role of Trust and Relationship Building in Influencer Marketing
09:45	How to understand and harness the nature of influence, both internally and with customers
10:30	Tea Break
11:00	The impacts of brand extension strategy on consumers' attitude
11:45	Agency Versus In-house influencer marketing: which is more effective
12:30	Launch
14:00	How to do e-commerce for traditional B2B Enterprises
14:45	How to realize B2B2C by IP marketing for outdoor sports brand
15:30	Tea Break
16:00	Experience sharing of how to activate the IP involving all parties in B2B2C to reflect our revenue
16:45	How to Integrate Influencer Marketing into Your Event Strategy
17:30	End

Track D 腾讯云企点客服专场

09:00	后流量时代的营销与企业增长
09:45	腾讯B2B营销精细化运营探索与实践
10:30	Tea Break
11:00	产业智连构建汽配供应链数字化新基建
11:45	产业智连国际物流行业实践分享
12:30	Launch
14:00
14:45	What is the core part for B2B Marketing Promotion?
15:30	Tea Break
16:00	Digitalization is the main theme of B2B marketing in 2021, are you ready for it?
16:45	Digitalization is the main theme of B2B marketing in 2021, are you ready for it?
17:30	End

Track E Digital Construction

09:00	B2B marketing implementation in sales part and channel digitalization
09:45	An effective digital organization for B2B business
10:30	Tea Break
11:00	O2O empowers B2B marketing - case sharing from heavy machinery industry, how online technology and offline events support each other to achieve better marketing target.
11:45	Tips About B2B broadcast marketing
12:30	Launch
14:00	Manual first, then automate – don’t automate anything you haven’t tried manually first
14:45	How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
15:30	Tea Break
16:00	Internet Medical Marketing Case
16:45	Integrate your marketing efforts by unifying existing systems, data, people and processes
17:30	End

Track F Content & Creative Thinking

09:00	Discussion on the development of decoration channel for 2B channel transformation of traditional building materials
09:45	The changes of human decision mechanism in digital era
10:30	Tea Break
11:00	How to build a patient ecosystem
11:45	The IoT Value Chain
12:30	Launch
14:00	Content Innovation: Create content which fits your end-user in multi channel
14:45	Learn why buyers are wired for story and how to use stories to generate opportunities
15:30	Tea Break
16:00	How to improve B2B online marketing effect
16:45	How to build a patient ecosystem
17:30	End

Track G Brand & PR

09:00	Digital economy promotes intelligent innovation of brand elements
09:45	How powerful brand communications can cut through the noise
10:30	Tea Break
11:00	CSR in the times of coronavirus
11:45	Moving beyond B2C and B2B towards B2Human
12:30	Launch
14:00	Crisis or opportunity？ Creative innovation during COVID-19 to enhance branding and maintain clients engagement
14:45	How to balance corporate CSR objectives with local implementation by integrating local policies and market development stages
15:30	Tea Break
16:00	Improving the digital experience
16:45	How to promote enterprise brand positioning through international and domestic academic cooperation under the COVID-19
17:30	End

Track H New Marketing Strategy 2022

09:00	Marketing more with less in the post-pandemic period
09:45	New B2B marketing ecosystem in the post-pandemic period
10:30	Tea Break
11:00	Exploration of WeChat operation in B2B industry B2B
11:45	Focusing on the core market for your marketing strategy
12:30	Launch
14:00	B2B Model in Pharmaceutical Industry
14:45	Where and in what way can internal agencies work alongside your incumbent marketing function?
15:30	Tea Break
16:00	How to accelerate the digital transformation of pharmaceutical companies / how to optimize digital investment
16:45	What would 2022 marketing look like
17:30	End

08:55	Opening Speech：CMO Worries - discussion the B2B marketing landscape under new normal
09:00	数.智.化-产业互联网进程中的B2B营销未来
09:40	How can B2B enterprises survive and enhance their anti-risk ability under COVID-19?
10:20	Tea Break
10:50	The Age of Agility: ‘2030’B2B Marketing Trends
11:30	Opportunities for China tire brands to come out of the circle in the era of digital transformation
12:10	Panel Discussion: CMO Worries 2020: Budget Cutting Down, Pressure Increasing, Undefined Future, Career Development
12:30	Launch
14:00	Last mile of B2B marketing nurture B2B
14:40	How personalized marketing shorten sales cycle and increase market ROI via grow conversation rate
15:20	Tea Break
16:00	In the highly digital age, the B2B marketing must take more and better responsibility for the growth
16:40	B2B Live Marketing during and after COVID-19
17:20	Digital Marketing Transformation and Best Practice Sharing B2B

9:00	From Top to Down: building digital culture in your organization
9:45	Improving the digital experience
10:30	Tea Break
11:00	How to break down digital barriers to realize scale effect in digital transformation
11:45	How Martech can keep your team focused on improving marketing ROI MarTech
12:30	Launch
14:00	About B2B broadcast marketingn
14:45	How to create and evolve KPIs and business goals for trackable lead capture, nurturing and business growth
15:30	Tea Break
16:00	How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
16:45	How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
17:30	End

09:00	Putting communications where it matters, at the heart of your audience
09:45	From Product-Orientation to Customer-Orientation to dig into their demands
10:30	Tea Break
11:00	Take customer touch point as a necessity
11:45	Create End-Customer as a Consumer Strategy
12:30	Launch
14:00	ABM methodology and data-analytic thinking of marketers
14:45	Using content and digital marketing tools to driving demand of B2B products in sale terminals
15:30	Tea Break
16:00	B2B eCommerce makes marketers be closer to your end users than ever
16:45	The dilemma and opportunity of target marketing for B2B enterprises in the dealer market
17:30	End

09:00	The Role of Trust and Relationship Building in Influencer Marketing
09:45	How to understand and harness the nature of influence, both internally and with customers
10:30	Tea Break
11:00	The impacts of brand extension strategy on consumers' attitude
11:45	Agency Versus In-house influencer marketing: which is more effective
12:30	Launch
14:00	How to do e-commerce for traditional B2B Enterprises
14:45	How to realize B2B2C by IP marketing for outdoor sports brand
15:30	Tea Break
16:00	Experience sharing of how to activate the IP involving all parties in B2B2C to reflect our revenue
16:45	How to Integrate Influencer Marketing into Your Event Strategy
17:30	End

09:00	后流量时代的营销与企业增长
09:45	腾讯B2B营销精细化运营探索与实践
10:30	Tea Break
11:00	产业智连构建汽配供应链数字化新基建
11:45	产业智连国际物流行业实践分享
12:30	Launch
14:00
14:45	What is the core part for B2B Marketing Promotion?
15:30	Tea Break
16:00	Digitalization is the main theme of B2B marketing in 2021, are you ready for it?
16:45	Digitalization is the main theme of B2B marketing in 2021, are you ready for it?
17:30	End

09:00	B2B marketing implementation in sales part and channel digitalization
09:45	An effective digital organization for B2B business
10:30	Tea Break
11:00	O2O empowers B2B marketing - case sharing from heavy machinery industry, how online technology and offline events support each other to achieve better marketing target.
11:45	Tips About B2B broadcast marketing
12:30	Launch
14:00	Manual first, then automate – don’t automate anything you haven’t tried manually first
14:45	How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
15:30	Tea Break
16:00	Internet Medical Marketing Case
16:45	Integrate your marketing efforts by unifying existing systems, data, people and processes
17:30	End

09:00	Discussion on the development of decoration channel for 2B channel transformation of traditional building materials
09:45	The changes of human decision mechanism in digital era
10:30	Tea Break
11:00	How to build a patient ecosystem
11:45	The IoT Value Chain
12:30	Launch
14:00	Content Innovation: Create content which fits your end-user in multi channel
14:45	Learn why buyers are wired for story and how to use stories to generate opportunities
15:30	Tea Break
16:00	How to improve B2B online marketing effect
16:45	How to build a patient ecosystem
17:30	End

09:00	Digital economy promotes intelligent innovation of brand elements
09:45	How powerful brand communications can cut through the noise
10:30	Tea Break
11:00	CSR in the times of coronavirus
11:45	Moving beyond B2C and B2B towards B2Human
12:30	Launch
14:00	Crisis or opportunity？ Creative innovation during COVID-19 to enhance branding and maintain clients engagement
14:45	How to balance corporate CSR objectives with local implementation by integrating local policies and market development stages
15:30	Tea Break
16:00	Improving the digital experience
16:45	How to promote enterprise brand positioning through international and domestic academic cooperation under the COVID-19
17:30	End

09:00	Marketing more with less in the post-pandemic period
09:45	New B2B marketing ecosystem in the post-pandemic period
10:30	Tea Break
11:00	Exploration of WeChat operation in B2B industry B2B
11:45	Focusing on the core market for your marketing strategy
12:30	Launch
14:00	B2B Model in Pharmaceutical Industry
14:45	Where and in what way can internal agencies work alongside your incumbent marketing function?
15:30	Tea Break
16:00	How to accelerate the digital transformation of pharmaceutical companies / how to optimize digital investment
16:45	What would 2022 marketing look like
17:30	End