2023 is an extraordinary year that To B marketers enter a new era: from high-speed growth to high-quality growth with sustainability and steady expansion and from aggressive initiatives to excessive anti-risk and cost decision making. Everything may be more different than expected. Many To B marketers are slowly entering a running-in stage with uncertainty. The new technology is booming in the To B marketing field with the label of "nice-to-have" and is bringing many new problems at the same time. This time we will focus on the next generation of customer mindsets” NeoMindset”. As a CMO summit in the To B industry, we focus on "starting from the customer's mind" to deconstruct the big changes of the entire marketing ecology: from the global economy to the change of the industry chain to the change of customer mentality, subdivided into the journey of each stage, we look at the change of CMO mentality to the team to the use and iteration of marketing strategies and tools. From "Tao" to "Technique", we will usher in a big change and a new era of To B marketing!