Jan 12/13/14 2022, Shanghai, China
Annual World B2B Marketing Chief Congress 2022
Glocalization - Drive the Change of Localized Marketing Strategy
Overview
Welcome to World B2B Marketing Chief Congress. The World B2B Marketing Chief Congress 2022 (CC2022) is the 19th B2B marketing series event held by Global ConsignIndex since 2012

Discussion on new marketing scenario and foundations. With emergent marketing innovation is taking place from time to time, we are expecting to perceive the marketing trend going as standardization, decentralization, and modernization. This grand event is to achieve those recognitions and effects underlining the economic dynamics, overwhelming corvix, local regulations, technology innovations and etc. Glocalization (localization globally) is defined as the marketing aggregation that drives innovation which is coming locally, discretely, and decentralized. Moreover, it is trying to make that marketing chaos into the new order. This time，the theme is “Glocalization”
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Annual World B2B Marketing
Chief Congress 2022

CC2022 Glocalization
Jan 12/13/14 2022, Shanghai, China
Jan 12/13/14 2022, Shanghai, China
Register
Speakers
  • CEO Global ConsignIndex
  • General Manager of LinkedIn Marketing Solutions, China LinkedIn
  • Product Expert Tencent CCM
  • Founder SalesDriver
  • COO & Co-Founder Convertlab
  • Vice President SINObase
  • Lecturer International Marketing Technical University of Munich Part-time
  • VP/CTO Zhongnan Group
  • Sales Director Shitaibo
  • Head of Marketing F5 Networks
  • GM, Branding Yida Future
  • Marketing Director Sateri
  • Head of Distribution APAC, ContiTech Power Transmission Group Continental
  • Marketing Director SAIC Motor
  • Marketing Director Nippon Paint
  • Head of Communications Atlas Copco
  • Head of B2B e-Platform Schneider Electric
  • Marketing Director Rosso
  • Head of China Marketing Ansys China
  • Head of Marketing, Greater China Avaya
  • Director of Strategic Marketing Environment Control Business Unit
  • Head of Marketing Nilfisk-Advance
  • Corporate Communication Director Vitesco
  • Digital & Integrated Marketing Manager 3M
  • Sr. Marketing & Business Development Manager, Materials and Structural Analysis Division Thermo Fisher
More Speaker
Day One
Day Two
Day Three
Main ConferenceWednesday 12 January
Main Conference
Track A WeChat Marketing
9:00 How does the company's digital transformation make the marketing department more business-thinking
9:45 What skill does new marketers own for Wechat marketing era
10:30 Tea Break
11:00 How to start up shortvideo marketing on Wechat?
11:45 Success case sharing for SCRM
12:30 Launch
14:00 How to set the Live Broadcast strategy for ROI
14:45 The key challenge what impacts on wechat marketing and how to solve it
15:30 Tea Break
16:00 Is WeCom (Enterprise Wechat Tool) the next breakout point for B2B Digital Marketing
16:45 Digital marketing revolution in traditional manufacturing industry
17:30 End
Track B KOL Marketing
09:00 Will B2B industrial products e-commerce develop steadily in 2022?
09:45 How to Integrate Influencer Marketing into Your Online/Offline Event Strategy
10:30 Tea Break
11:00 Social Marketing Case Sharing
11:45 Multi-platform marketing for B2B companies: how to do the Douyin Xiaohongshu video account and so on? How to distribute the targeted content according to the platform to obtain the maximum effect and influence?
12:30 Launch
14:00 KOL Economy – create a win-win strategy to both
14:45 Agency Versus In-house influencer marketing: which is more effective
15:30 Tea Break
16:00 KOL marketing in B2B, it’s time to have internal content ecosystem
16:45 How outdoor sports brands build KOL Marketing Strategy for B2B2C
17:30 End
Track C Product Marketing
09:00 Develop product positioning and messaging that differentiates corporate's product solutions in the market
09:45 Develop product positioning and messaging that differentiates corporate's product solutions in the market
10:30 Tea Break
11:00 Product Marketing’s Role in Driving B2B Revenue
11:45 Product Marketing Strategy for New Energy Automobile Industry
12:30 Launch
14:00 Translating product/service features into buyer benefits
14:45 Product lifecycle management: how marketing role plays?
15:30 Tea Break
16:00 Aligning the lead-to-revenue model around the buyer’s journey
16:45 Product life cycle empowerment
17:30 End
Track D Glocalization Strategy
09:00 How to Convince HQ to deploy local marketing strategy in China
09:45 Industrial B2B eCommerce Channel Localization
10:30 Tea Break
11:00 Increasing Branding Awareness in Local Market
11:45 How to better root in China and serve China in the post Covix Period
12:30 Launch
14:00 Industrial Product Innovation based on G2M strategy
14:45 Product lifecycle management: how marketing role plays?
15:30 Tea Break
16:00 How to leverage global innovations for local advantages in China
16:45 New Thought for CMO in the New Digital Era
17:30 End
Track E Digital Transformation
09:00 How ‘Ideas with Value’ make martech matter more
09:45 Building a Digital Marketing stack at a small organization – What’s Worked and What Hasn’t
10:30 Tea Break
11:00 Manual first, then automate – don’t automate anything you haven’t tried manually first
11:45 B2B Livestream selling
12:30 Launch
14:00 Digitalization in medical marketing, practices and trends
14:45 How to create and evolve KPIs and business goals for trackable lead capture, nurturing and business growth in Digital Marketing
15:30 Tea Break
16:00 How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
16:45 The impact mechanism of information sources on Social Customer Relationship Management（SCRM） performance
17:30 End
Track F Brand Awareness
09:00 Create a brand value system to enhance the functional and emotional value
09:45 How to learn from B2C to enhance B2B brand strategy
10:30 Tea Break
11:00 Brand integration strategy: Deliver corporate value to customers to gain customer trust
11:45 How do international brands survive in China in the anti-globalization era
12:30 Launch
14:00 Develop a unique and inspiring brand voice
14:45 Build your Brand awareness through marketing campaign
15:30 Tea Break
16:00 Compelling content marketing allows you to tell customers your brand’s story
16:45 How to implement the brand communication campaign to nurture your existing clients
17:30 End
Track G Sales Enablement
09:00 How to deliver the quailed leads to sales at the right time?
09:45 Digital Commerce, Landing from the needs, start on targeted
10:30 Tea Break
11:00 Cross-industry collaboration and sharing of B-end sales channel development-origin, development, and direction
11:45 Run an Effective Tele Marketing Program to Drive More Demands to Sales
12:30 Launch
14:00 Establishing Solid Relationships with Your Clients to Make More SQLs
14:45 Helping sales teams leverage marketing programs to get in the buying process
15:30 Tea Break
16:00 Sales Empowerment: Discussion on the New Development Pattern of Medical Imaging Diagnosis Business with the Upgrade of Medical Service Value
16:45 Providing Buyer Insights and Territory Insight rather than amounts of low-scored leads
17:30 End
Track H CMO Strategy 2022
09:00 How to look at the globalization of new drug R&D and market in China
09:45 Chinese Experience and Global Theory-Special Circumstances of Brand Management and Performance Requirements in China
10:30 Tea Break
11:00 Leverage functional resources to achieve sales excellence
11:45 Work with a localization marketing team from a globalization perspective
12:30 Launch
14:00 marketing strategy balance between Centralization and DeCentralization
14:45 Insights and trends: what types of content drive the most user loyalty?
15:30 Tea Break
16:00 How to create, nurture and lead an unstoppably creative and successful marketing team
16:45 How to build a local brand and promote business
17:30 End
08:55 Opening Speech: Glocalization - Drive the change of localized marketing strategy
09:00 How does the company's digital transformation make the marketing department more business-thinking
09:45 How localized marketing strategies can help marketers succeed
10:30 Tea Break
11:00 The Age of Agility: ‘2030’ B2B Marketing Trends
11:45 The core driving force of digital transformation and its impact on various industries
12:30 Launch
13:45 How B2B e-commerce business embraces digital transformation
14:30 From ideal to real, digital marketers best practice in local b2b domain
15:15 Tea Break
16:00 Digital marketing transformation requires more outstanding performers, not tactics or strategies
16:45 A Pencil story, ushers in new era of Glocalization with new Marketing Strategy
17:30 Digital intelligence Brand Management
9:00 How does the company's digital transformation make the marketing department more business-thinking
9:45 What skill does new marketers own for Wechat marketing era
10:30 Tea Break
11:00 How to start up shortvideo marketing on Wechat?
11:45 Success case sharing for SCRM
12:30 Launch
14:00 How to set the Live Broadcast strategy for ROI
14:45 The key challenge what impacts on wechat marketing and how to solve it
15:30 Tea Break
16:00 Is WeCom (Enterprise Wechat Tool) the next breakout point for B2B Digital Marketing
16:45 Digital marketing revolution in traditional manufacturing industry
17:30 End
09:00 Will B2B industrial products e-commerce develop steadily in 2022?
09:45 How to Integrate Influencer Marketing into Your Online/Offline Event Strategy
10:30 Tea Break
11:00 Social Marketing Case Sharing
11:45 Multi-platform marketing for B2B companies: how to do the Douyin Xiaohongshu video account and so on? How to distribute the targeted content according to the platform to obtain the maximum effect and influence?
12:30 Launch
14:00 KOL Economy – create a win-win strategy to both
14:45 Agency Versus In-house influencer marketing: which is more effective
15:30 Tea Break
16:00 KOL marketing in B2B, it’s time to have internal content ecosystem
16:45 How outdoor sports brands build KOL Marketing Strategy for B2B2C
17:30 End
09:00 Develop product positioning and messaging that differentiates corporate's product solutions in the market
09:45 Develop product positioning and messaging that differentiates corporate's product solutions in the market
10:30 Tea Break
11:00 Product Marketing’s Role in Driving B2B Revenue
11:45 Product Marketing Strategy for New Energy Automobile Industry
12:30 Launch
14:00 Translating product/service features into buyer benefits
14:45 Product lifecycle management: how marketing role plays?
15:30 Tea Break
16:00 Aligning the lead-to-revenue model around the buyer’s journey
16:45 Product life cycle empowerment
17:30 End
09:00 How to Convince HQ to deploy local marketing strategy in China
09:45 Industrial B2B eCommerce Channel Localization
10:30 Tea Break
11:00 Increasing Branding Awareness in Local Market
11:45 How to better root in China and serve China in the post Covix Period
12:30 Launch
14:00
14:45 What is the core part for B2B Marketing Promotion?
15:30 Tea Break
16:00 Digitalization is the main theme of B2B marketing in 2021, are you ready for it?
16:45 Digitalization is the main theme of B2B marketing in 2021, are you ready for it?
17:30 End
09:00 How ‘Ideas with Value’ make martech matter more
09:45 Building a Digital Marketing stack at a small organization – What’s Worked and What Hasn’t
10:30 Tea Break
11:00 Manual first, then automate – don’t automate anything you haven’t tried manually first
11:45 B2B Livestream selling
12:30 Launch
14:00 Digitalization in medical marketing, practices and trends
14:45 How to create and evolve KPIs and business goals for trackable lead capture, nurturing and business growth in Digital Marketing
15:30 Tea Break
16:00 How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey
16:45 The impact mechanism of information sources on Social Customer Relationship Management（SCRM） performance
17:30 End
09:00 Create a brand value system to enhance the functional and emotional value
09:45 How to learn from B2C to enhance B2B brand strategy
10:30 Tea Break
11:00 Brand integration strategy: Deliver corporate value to customers to gain customer trust
11:45 How do international brands survive in China in the anti-globalization era
12:30 Launch
14:00 Develop a unique and inspiring brand voice
14:45 Build your Brand awareness through marketing campaign
15:30 Tea Break
16:00 Compelling content marketing allows you to tell customers your brand’s story
16:45 How to implement the brand communication campaign to nurture your existing clients
17:30 End
09:00 How to deliver the quailed leads to sales at the right time?
09:45 Digital Commerce, Landing from the needs, start on targeted
10:30 Tea Break
11:00 Cross-industry collaboration and sharing of B-end sales channel development-origin, development, and direction
11:45 Run an Effective Tele Marketing Program to Drive More Demands to Sales
12:30 Launch
14:00 Establishing Solid Relationships with Your Clients to Make More SQLs
14:45 Helping sales teams leverage marketing programs to get in the buying process
15:30 Tea Break
16:00 Sales Empowerment: Discussion on the New Development Pattern of Medical Imaging Diagnosis Business with the Upgrade of Medical Service Value
16:45 Providing Buyer Insights and Territory Insight rather than amounts of low-scored leads
17:30 End
09:00 How to look at the globalization of new drug R&D and market in China
09:45 Chinese Experience and Global Theory-Special Circumstances of Brand Management and Performance Requirements in China
10:30 Tea Break
11:00 Leverage functional resources to achieve sales excellence
11:45 Work with a localization marketing team from a globalization perspective
12:30 Launch
14:00 marketing strategy balance between Centralization and DeCentralization
14:45 Insights and trends: what types of content drive the most user loyalty?
15:30 Tea Break
16:00 How to create, nurture and lead an unstoppably creative and successful marketing team
16:45 How to build a local brand and promote business
17:30 End
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Two-Day Pass
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One-Day Pass
·Super Early Bird Rate (Register before Oct 25)RMB 7,200/one ·Standard RateRMB 8,000/one
For Marketer Pricing For Marketing Vendor Pricing
Rates · For Marketer Pricing
Three-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 10,800 Standard RMB 12,000
Two-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 9,000 Standard RMB 10,000
One-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 5,400 Standard RMB 6,000
Rates · For Marketer Vendor Pricing
Three-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 13,500 Standard RMB 15,000
Two-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 10,800 Standard RMB 12,000
One-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 7,200 Standard RMB 8,000
Register
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Endorsers
Contacts For participating and sponsorship Opportunities, please contact us at: Mac Su
Tel: 86 21 5631 3008
Email: macs@consignindex.com
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