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21st Annual B2B Marketing
Chief Congress 2024
NeoMindset - New Strategies For Tapping Into Customer Purchasing Power
Jan 24/25/26, Shanghai, China
NeoMindset - New Strategies For Tapping Into Customer Purchasing Power
Jan 24/25/26, Shanghai, China
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Jan 24/25/26, Shanghai, China
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Speakers
80+ featured speakers
  • CEO
    Global ConsignIndex
  • Sr. Marketing Director
    F5 Inc.
  • Marketing Director
    MANN+HUMMEL
  • Growth VP
    KAWO科握
  • VP of Sales
    KAWO科握
  • Marketing Director
    BSI
  • Founder & CEO
    FenXi Consulting
  • Senior Market Researcher
    Glodon
  • Marketing Director
    Schindler
  • GM, Marketing
    ZOOMLion
  • APAC Marketing and communications Director
    Mouser Electronics
  • Channel and Business Development Director, APAC
    SLM Solutions
  • Brand Director
    Delixi Electric
  • Leader of Digital Solutions
    Lixil
  • VGM, Brand & Ecosystem Department
    DH Energy
More Speakers
Overview
2023 is an extraordinary year that To B marketers enter a new era: from high-speed growth to high-quality growth with sustainability and steady expansion and from aggressive initiatives to excessive anti-risk and cost decision making. Everything may be more different than expected. Many To B marketers are slowly entering a running-in stage with uncertainty. The new technology is booming in the To B marketing field with the label of "nice-to-have" and is bringing many new problems at the same time. This time we will focus on the next generation of customer mindsets” NeoMindset”. As a CMO summit in the To B industry, we focus on "starting from the customer's mind" to deconstruct the big changes of the entire marketing ecology: from the global economy to the change of the industry chain to the change of customer mentality, subdivided into the journey of each stage, we look at the change of CMO mentality to the team to the use and iteration of marketing strategies and tools. From "Tao" to "Technique", we will usher in a big change and a new era of To B marketing!
  • Day 1
  • Day 2
  • Day 3
Conference
  • Morning
  • Afternoon
Wednesday, January 24th
  • 09:00
    Opening Speech: Marketing Review on 2023
  • 09:15
    Compliance & security under new normal localized ecosystem
  • 09:55
    Build Customer Mindset - How can B2B companies truly achieve product-effect integration?
  • 10:35
    Tea Break & Networking
  • 11:00
    NeoMindSet - New strategies for tapping into customer purchasing power
  • 11:40
    Go Global vs. Localization (Panel Discussion)
  • 12:20
    Lunch & Buffet
  • 13:20
    Build enterprise thinktank, Understand about client new mindset
  • 14:00
    Marketing Team Management: Increasing Accounts or Efficiency
  • 14:40
    Tea Break & Networking
  • 15:00
    Various marketing scenarios for customer experience in the digital age
  • 15:40
    How AI can improve the effectiveness of business operations and marketing value
  • 16:20
    Competitor analysis in b2b marketing regime under emergent market demand
  • 17:00
    Data-driven digital marketing case sharing
Tracks
  • Track A
    Martech & ChatGPT
  • Track B
    ABM & B2B Sales
  • Track C
    Branding & PR
  • Track D
    Neo-Mindset
Thursday, January 25th
  • 09:00
    Improve marketing efficiency through digital process optimization
  • 09:45
    Digital Case Sharing in AI Markeitng
  • 10:30
    TeaBreak & Networking
  • 11:00
    How to put marketing first and put customers in the focus of digital marketing
  • 11:45
    Discussion on local data policy and strategy
  • 12:30
    Buffet
  • 13:40
    How can B2B companies use digital means to find new growth points?
  • 14:25
    The Economics of MarTech & AI: Can It Help You Increase Marketing Empowerment?
  • 15:10
    TeaBreak & Networking
  • 15:40
    How Local Martech Tools empower your digital marketing stategy?
  • 16:25
    Inspiration for B2B marketing under the age of ChatGPT 4.0
  • 09:00
    How to effectively measure your key account-based marketing plans
  • 09:45
    What are B2B customers thinking, doing, and succeeding?
  • 10:30
    TeaBreak & Networking
  • 11:00
    The role of marketing in enabling and driving new thinking around sales enablement
  • 11:45
    Under the economic downturn, how should B2B CMOs reduce costs and increase efficiency?
  • 12:30
    Buffet
  • 13:40
    Buyer's Persona Development - bedrock of a responsive marketing strategy
  • 14:25
    How To Effectively Measure Your Account-Based Marketing Programs
  • 15:10
    TeaBreak & Networking
  • 15:40
    Gain meaningful industry insights from B2B lead management
  • 16:25
    How to design a brand PR strategy to serve large customers
  • 09:00
    Is PR worth investing in 2B and how to measure its value?
  • 09:45
    How brands can leverage modern agility to create competitive advantage
  • 10:30
    TeaBreak & Networking
  • 11:00
    How to quantify the value of 2B brands?
  • 11:45
    How to launch and quickly activate a new brand
  • 12:30
    Buffet
  • 13:40
    Directly reach end consumers through effective brand sponsorship
  • 14:25
    Develop a unique and inspiring brand voice
  • 15:10
    TeaBreak & Networking
  • 15:40
    How and where B2B brands are investing in martech to drive better marketing outcomes
  • 16:25
    Humanize your brand by using strategies smartly
  • 09:00
    Various marketing scenarios for customer experience in the digital age
  • 09:45
    Reinvent the relationship between markets and buyers
  • 10:30
    TeaBreak & Networking
  • 11:00
    Unlocking B2B Marketing Insights: How Modern Data and Creative Thinking Can Boost Your Marketing Campaigns
  • 11:45
    Growth marketing will be essential for businesses that want to remain competitive
  • 12:30
    Buffet
  • 13:40
    Is AIGC a disruptor or a helper for B2B Marketer
  • 14:25
    The challenges of corporate overseas marketing
  • 15:10
    TeaBreak & Networking
  • 15:40
    Content is King!
  • 16:25
    Can AIGC revolutionize industrial marketers?
Tracks
  • Track E
    Martech & ChatGPT
  • Track F
    Growth Marketing
  • Track G
    Influencer & Channel
  • Track H
    Neo-Workforce
Friday, January 26th
  • 09:00
    E1Success factors for digital transformation
  • 09:45
    How to incorporate an online event or meeting into an end-to-end demand generation plan
  • 10:30
    TeaBreak & Networking
  • 11:00
    Customer behavior is changing: a data strategy that helps you thrive
  • 11:45
    Will AI replace some marketing efforts in the future?
  • 12:30
    Buffet
  • 13:40
    How to integrate LBM and ABM to help your business grow?
  • 14:25
    The Economics of MarTech: Do Yours Stack Up?
  • 15:10
    TeaBreak & Networking
  • 15:40
    Medical device development based on artificial intelligence
  • 16:25
    Inspiration for B2B marketing under the age of ChatGPT 4.0
  • 09:00
    How campaigns are reaching different audiences and buying groups in different regions
  • 09:45
    Great organizational capabilities. Leading companies are moving toward a place where ABM becomes a deeply ingrained core competency
  • 10:30
    TeaBreak & Networking
  • 11:00
    Sales & marketing work together to drive the business forward
  • 11:45
    Sales Empowerment: How does the Industrial Marketing Department demonstrate economic value?
  • 12:30
    Buffet
  • 13:40
    New era of B2B marketing for small and beautiful businesses with market growth at its core
  • 14:25
    Create a growth mindset to power growth marketing
  • 15:10
    TeaBreak & Networking
  • 15:40
    Response to the uncertain market, global optical storage and charging marketing thinking
  • 16:25
    How to expand into new markets/categories and what is the best strategy to achieve this?
  • 09:00
    How to identify influential experts in your industry to promote your content
  • 09:45
    Break down the internal barriers of enterprises and realize the integration of marketing organizations
  • 10:30
    TeaBreak & Networking
  • 11:00
    How B2B industrial goods do creative content marketing
  • 11:45
    How can brands break traditional boundaries and work with ecological partners to create value for customers?
  • 12:30
    Buffet
  • 13:40
    Marketing’s role in enabling and driving new thinking around sales enablement
  • 14:25
    In the stock competition environment, how to break the traditional industrial market department
  • 15:10
    TeaBreak & Networking
  • 15:40
    Expand your footprint within an account by identifying key stakeholders
  • 16:25
    How to build an ecological channel alliance to promote business growth
  • 09:00
    Future-oriented portrait of the B2B marketer
  • 09:45
    How to train a new generation of marketers to bring new vitality to 2B enterprises
  • 10:30
    TeaBreak & Networking
  • 11:00
    How to integrate AI into your content team – and keep everyone's work alive
  • 11:45
    How to build or strengthen companies offline and online channels in the period of economic downturn
  • 12:30
    Buffet
  • 13:40
    What is the use of ChatGPT for a migrant worker?
  • 14:25
    How to build and grow a marketing function to achieve revenue growth
  • 15:10
    TeaBreak & Networking
  • 15:40
    Expand your footprint in your account by identifying key stakeholders
  • 16:25
    In the era of economic downturn, salespeople talk about workplace breakthroughs
      Conference
      Wednesday, January 24th
    • 09:00
      Opening Speech: Marketing Review on 2023
    • 09:15
      Compliance & security under new normal localized ecosystem
    • 09:55
      Build Customer Mindset - How can B2B companies truly achieve product-effect integration?
    • 10:35
      Tea Break & Networking
    • 11:00
      NeoMindSet - New strategies for tapping into customer purchasing power
    • 11:40
      Go Global vs. Localization (Panel Discussion)
    • 12:20
      Lunch & Buffet
    • 13:20
      Build enterprise thinktank, Understand about client new mindset
    • 14:00
      Marketing Team Management: Increasing Accounts or Efficiency
    • 14:40
      Tea Break & Networking
    • 15:00
      Various marketing scenarios for customer experience in the digital age
    • 15:40
      How AI can improve the effectiveness of business operations and marketing value
    • 16:20
      Competitor analysis in b2b marketing regime under emergent market demand
    • 17:00
      Data-driven digital marketing case sharing
    • A
    • B
    • C
    • D
      Track A
      Martech & ChatGPT
      Thursday, January 25th
    • 09:00
      Improve marketing efficiency through digital process optimization
    • 09:45
      Digital Case Sharing in AI Markeitng
    • 10:30
      TeaBreak & Networking
    • 11:00
      How to put marketing first and put customers in the focus of digital marketing
    • 11:45
      Discussion on local data policy and strategy
    • 12:30
      Buffet
    • 13:40
      How can B2B companies use digital means to find new growth points?
    • 14:25
      The Economics of MarTech & AI: Can It Help You Increase Marketing Empowerment?
    • 15:10
      TeaBreak & Networking
    • 15:40
      How Local Martech Tools empower your digital marketing stategy?
    • 16:25
      Inspiration for B2B marketing under the age of ChatGPT 4.0
      Track B
      ABM & B2B Sales
      Thursday, January 25th
    • 09:00
      How to effectively measure your key account-based marketing plans
    • 09:45
      What are B2B customers thinking, doing, and succeeding?
    • 10:30
      TeaBreak & Networking
    • 11:00
      The role of marketing in enabling and driving new thinking around sales enablement
    • 11:45
      Under the economic downturn, how should B2B CMOs reduce costs and increase efficiency?
    • 12:30
      Buffet
    • 13:40
      Buyer's Persona Development - bedrock of a responsive marketing strategy
    • 14:25
      How To Effectively Measure Your Account-Based Marketing Programs
    • 15:10
      TeaBreak & Networking
    • 15:40
      Gain meaningful industry insights from B2B lead management
    • 16:25
      How to design a brand PR strategy to serve large customers
      Track C
      Branding & PR
      Thursday, January 25th
    • 09:00
      Is PR worth investing in 2B and how to measure its value?
    • 09:45
      How brands can leverage modern agility to create competitive advantage
    • 10:30
      TeaBreak & Networking
    • 11:00
      How to quantify the value of 2B brands?
    • 11:45
      How to launch and quickly activate a new brand
    • 12:30
      Buffet
    • 13:40
      Directly reach end consumers through effective brand sponsorship
    • 14:25
      Develop a unique and inspiring brand voice
    • 15:10
      TeaBreak & Networking
    • 15:40
      How and where B2B brands are investing in martech to drive better marketing outcomes
    • 16:25
      Humanize your brand by using strategies smartly
      Track D
      Neo-Mindset
      Thursday, January 25th
    • 09:00
      Various marketing scenarios for customer experience in the digital age
    • 09:45
      Reinvent the relationship between markets and buyers
    • 10:30
      TeaBreak & Networking
    • 11:00
      Unlocking B2B Marketing Insights: How Modern Data and Creative Thinking Can Boost Your Marketing Campaigns
    • 11:45
      Growth marketing will be essential for businesses that want to remain competitive
    • 12:30
      Buffet
    • 13:40
      Is AIGC a disruptor or a helper for B2B Marketer
    • 14:25
      The challenges of corporate overseas marketing
    • 15:10
      TeaBreak & Networking
    • 15:40
      Content is King!
    • 16:25
      Can AIGC revolutionize industrial marketers?
    • E
    • F
    • G
    • H
      Track E
      Martech & ChatGPT
      Friday, January 26th
    • 09:00
      E1Success factors for digital transformation
    • 09:45
      How to incorporate an online event or meeting into an end-to-end demand generation plan
    • 10:30
      TeaBreak & Networking
    • 11:00
      Customer behavior is changing: a data strategy that helps you thrive
    • 11:45
      Will AI replace some marketing efforts in the future?
    • 12:30
      Buffet
    • 13:40
      How to integrate LBM and ABM to help your business grow?
    • 14:25
      The Economics of MarTech: Do Yours Stack Up?
    • 15:10
      TeaBreak & Networking
    • 15:40
      Medical device development based on artificial intelligence
    • 16:25
      Inspiration for B2B marketing under the age of ChatGPT 4.0
      Track F
      Growth Marketing
      Friday, January 26th
    • 09:00
      How campaigns are reaching different audiences and buying groups in different regions
    • 09:45
      Great organizational capabilities. Leading companies are moving toward a place where ABM becomes a deeply ingrained core competency
    • 10:30
      TeaBreak & Networking
    • 11:00
      Sales & marketing work together to drive the business forward
    • 11:45
      Sales Empowerment: How does the Industrial Marketing Department demonstrate economic value?
    • 12:30
      Buffet
    • 13:40
      New era of B2B marketing for small and beautiful businesses with market growth at its core
    • 14:25
      Create a growth mindset to power growth marketing
    • 15:10
      TeaBreak & Networking
    • 15:40
      Response to the uncertain market, global optical storage and charging marketing thinking
    • 16:25
      How to expand into new markets/categories and what is the best strategy to achieve this?
      Track G
      Influencer & Channel
      Friday, January 26th
    • 09:00
      How to identify influential experts in your industry to promote your content
    • 09:45
      Break down the internal barriers of enterprises and realize the integration of marketing organizations
    • 10:30
      TeaBreak & Networking
    • 11:00
      How B2B industrial goods do creative content marketing
    • 11:45
      How can brands break traditional boundaries and work with ecological partners to create value for customers?
    • 12:30
      Buffet
    • 13:40
      Marketing’s role in enabling and driving new thinking around sales enablement
    • 14:25
      In the stock competition environment, how to break the traditional industrial market department
    • 15:10
      TeaBreak & Networking
    • 15:40
      Expand your footprint within an account by identifying key stakeholders
    • 16:25
      How to build an ecological channel alliance to promote business growth
      Track H
      Neo-Workforce
      Friday, January 26th
    • 09:00
      Future-oriented portrait of the B2B marketer
    • 09:45
      How to train a new generation of marketers to bring new vitality to 2B enterprises
    • 10:30
      TeaBreak & Networking
    • 11:00
      How to integrate AI into your content team – and keep everyone's work alive
    • 11:45
      How to build or strengthen companies offline and online channels in the period of economic downturn
    • 12:30
      Buffet
    • 13:40
      What is the use of ChatGPT for a migrant worker?
    • 14:25
      How to build and grow a marketing function to achieve revenue growth
    • 15:10
      TeaBreak & Networking
    • 15:40
      Expand your footprint in your account by identifying key stakeholders
    • 16:25
      In the era of economic downturn, salespeople talk about workplace breakthroughs
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