Jan8/9/10 - Shanghai
World B2B Marketing Chief Congress 2020
" CMO Green Asset "
Overview
Welcome to World B2B Marketing Chief Congress. The World B2B Marketing Chief Congress 2020 (CC2020) is the 17th B2B marketing series event held by Global ConsignIndex since 2012
The winter is coming! Global economic downturn intensified in 2019, B2B companies are facing the pressure of sales. How to resist crisis and competition, keeping Growth is the biggest challenge ever faced in recent year. How to survive and rescued from desperate situation is the 1st priority to B2B marketers. How to divide the marketing functions into Data, Content,Technology, Platform, Brand and generate and convert more leads to sales and increase contribute revenue is the next step what we need to think. The theme of World B2B Marketing Chief Congress 2020 is “CMO Green Asset”!
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World B2B Marketing
Chief Congress 2020


" CMO Green Asset "
Jan8/9/10 - Shanghai
Jan8/9/10 - Shanghai
Speakers
  • CEO Global ConsignIndex
  • CMO,ICT Infrastructure Huawei
  • Services & Industry Marketing Leader IBM Asia Pacific
  • Global Marketing Solution and Digital Transformation Director DSM
  • Head of Corporate External Communication, Digital Marketing and E-Commerce Arkema
  • Vice General Manager of Marketing TÜV Rheinland
  • VP, Marketing Dell Technologies
  • AP Marketing Director Graco
  • Marketing Communication Director, APAC Mouser
  • Marketing Director, Aerospace & Commercial Plate, Asia Pacific Aleris
  • PMO Head for Marcom Shared Services Center China Oerlikon
  • Marketing Director, North Asis Interface
  • Commercial Director Molbase
  • Head of Brand & Marketing Strategy CreditEase
  • WM Associate Director UBS
  • Senior Head of Marketing F5 Networks
  • CMO Europ Assistance
  • Digital and Innovation Director Sodexo
  • Regional Marketing Director Boehringer-Ingelheim
  • Marketing Director Seco Tools
  • APAC Marketing Director PerkinElmer
  • Executive Director, Marketing, Communications & Public Affairs Re-Fire Technology
  • Head of Marketing, China Refinitiv
  • 26.General Manager, Strategic Accounts, Greater China Fonterra
  • Sr Manager, Digital Solutions China Thermo Fisher Scientific
  • Senior Manager Customer Experience and Marketing Operation Michelin
  • Assistant Vice President of Marketing WuXi AppTec
  • Marketing Manager Fronius Intelligent Equipment
  • China Field Marketing SYNOPSYS
  • Director of Corporate Communications, North Asia Evonik
Day One
Day Two
Day Three
Main ConferenceWednesday 8 January
Track A MarTech Fission vs Aggregation
9:00 Solving the Sales and Marketing Alignment Challenge: Financial Force and LeanData
9:45 Use Always-On Martech That Decides in Real Time What's Best for Each Customer
10:30 Tea Break
11:00 The Nuts and Bolts of Implementing an Organization for Using Martech
11:45 Building your the Data Manage Platform
12:30 Launch
14:00 The synergie between Marketing and Sales under B2B digitalization
14:45 Internet Thinking for Chemical Industry
15:30 Tea Break
16:00 Leering from B2C : Digital Disruption Decoded
16:45 Growing a Martech Mindset with identifying and implementing the right metrics
17:30 End
Track B IP & Influencer Marketing
09:00 Sell an idea, to sell products and service
09:45 KOL and IP: connecting the brands and clients
10:30 Tea Break
11:00 Using Influencer/IP to create and amplify story-telling around a product launch
11:45 How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful
12:30 Launch
14:00 Build the personal branding of your boss as the industry leader
14:45 Brand pool effect with IP/Influencer Marketing
15:30 Tea Break
16:00 Innovation of Internal and external communication
16:45 ROI of IP Marketing
17:30 End
Track C Branding Valuation
09:00 How to overcome major challenges and hurdles you might face when rebranding
09:45 How to tell your brand story and “punch above your weight” when no-one knows you
10:30 Tea Break
11:00 Understand why the process of branding doesn't create great brand
11:45 A Match Made in Heaven — finding and tying up suitable influencers
12:30 Launch
14:00 How to implement the brand communication campaign to nurture your existing clients
14:45 Sell an idea, to sell products and service
15:30 Tea Break
16:00 The relationship between corporate communication and product marketing
16:45 Branding Strategy: make your product as a solid brand
17:30 End
Track D CMO Green Asset
09:00 How to Make 2B Marketing Strategy with Internet Thinking
09:45 How to leverage Internet Thinking to plan your 2B marketing strategy?
10:30 Tea Break
11:00 Creating marketing own asset instead of being sale’s housekeeper
11:45 Customer Experience in B2B Key Account Selling
12:30 Launch
14:00 How to Develop B2B Value Marketing
14:45 B2B CX in Manufacturing Industry
15:30 Tea Break
16:00 Embracing the Martech Tool and apply them into the daily work
16:45 The Evolving Role of Corporate Communication: View from CEO's Office
17:30 End
Track E Lean Marketing 2.0
09:00 The importance of a good digital CX strategy and what it looks like
09:45 Using Data & Insights to Execute Campaigns
10:30 Tea Break
11:00 What is meant by an agile approach and why agile is important to CX
11:45 B2B Customer Experience Case Sharing
12:30 Launch
14:00 Internet Age of Chemical Marketing
14:45 Demand generation via marketing operation strategy
15:30 Tea Break
16:00 Building your the Data Manage Platform
16:45 Big Data Helps Marketing Reform and Innovation in the Industry
17:30 End
Track F Enterprise Think-Tank
09:00 ABM Program and Content to enable your sales team
09:45 How to leverage your existing marketing programs and contents to enable your sales team
10:30 Tea Break
11:00 How to develop successful branding globally?
11:45 How to upgrade a local brand – the journey
12:30 Launch
14:00 Marketing as Google for B2B Industry
14:45 How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful
15:30 Tea Break
16:00 How to identify engaging stories within your organization for your client
16:45 How to get promoted by creating less content, but more value
17:30 End
Track G Customer Insights
09:00 The future lies in marketing from a digital frame of mindHow to make the right data-based decisions to save your career and generate more revenue & ROI
09:45 As a placeholder, you could list my topic as Joint Account Plans as a Marketing Tool
10:30 Tea Break
11:00 How to build an ongoing customer insight programme to gauge shifts in customer needs and preferences
11:45 Customer Experience in B2B Key Account Selling & Sales Team Management
12:30 Launch
14:00 Seize the consumer, get the business in the future
14:45 How Account Based Marketing attribution can be used to analyze the performance of the account lifecycle
15:30 Tea Break
16:00 How to build in customer insights to improve tactical marketing execution
16:45 How to build an ongoing customer insight programme to gauge shifts in customer needs and preferences
17:30 End
Track H Leadership: CMO to CXO
09:00 Building trust is the foundation of mutual benefit and win-win situation
09:45 How to build a high performance, award winning B2B marketing team
10:30 Tea Break
11:00 How to set objectives and prove success at team level
11:45 How to provide a balance of skill-sets and expertise to enable the team to thrive
12:30 Launch
14:00 Where and in what way can internal agencies work alongside your incumbent marketing function?
14:45 What skills do CMO need to learn in 2020?
15:30 Tea Break
16:00 Embracing the Digital Transformation in China Region
16:45 How CMOs drive product and service innovation for sustainable growth
17:30 End
08:55 Welcome Address : General look at Marketing 2020 of CMO Asset
09:00 Growing a martech mindset in B2B?
09:40 Vision-Drive in Technology Enterprises
10:20 Tea Break
10:50 Build sustainable MarTech strategy in B2B
11:30 Corporate Development and New Demand for Marketing in Global economic downturn
12:10 Panel Discussion: CMO Green Asset! Prioritizing your asset: Data, Content, Martech, Brand, KOL or Algorithm?
12:30 Launch
14:00 How 5G Will Affect B2B Marketing?
14:40 Data driven personalized marketing
15:20 Tea Break
16:00 What's the Impact of Influencer Marketing in B2B?
16:40 Thoughts on China-Us Trade War - What skills should marketers improve?
17:20 END & Summary
9:00 Solving the Sales and Marketing Alignment Challenge: Financial Force and LeanData
9:45 Use Always-On Martech That Decides in Real Time What's Best for Each Customer
10:30 Tea Break
11:00 The Nuts and Bolts of Implementing an Organization for Using Martech
11:45 Building your the Data Manage Platform
12:30 Launch
14:00 The synergie between Marketing and Sales under B2B digitalization
14:45 Internet Thinking for Chemical Industry
15:30 Tea Break
16:00 Leering from B2C : Digital Disruption Decoded
16:45 Growing a Martech Mindset with identifying and implementing the right metrics
17:30 End
09:00 Sell an idea, to sell products and service
09:45 KOL and IP: connecting the brands and clients
10:30 Tea Break
11:00 Using Influencer/IP to create and amplify story-telling around a product launch
11:45 How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful
12:30 Launch
14:00 Build the personal branding of your boss as the industry leader
14:45 Brand pool effect with IP/Influencer Marketing
15:30 Tea Break
16:00 Innovation of Internal and external communication
16:45 ROI of IP Marketing
17:30 End
09:00 How to overcome major challenges and hurdles you might face when rebranding
09:45 How to tell your brand story and “punch above your weight” when no-one knows you
10:30 Tea Break
11:00 Understand why the process of branding doesn't create great brand
11:45 A Match Made in Heaven — finding and tying up suitable influencers
12:30 Launch
14:00 How to implement the brand communication campaign to nurture your existing clients
14:45 Sell an idea, to sell products and service
15:30 Tea Break
16:00 The relationship between corporate communication and product marketing
16:45 Branding Strategy: make your product as a solid brand
17:30 End
09:00 How to Make 2B Marketing Strategy with Internet Thinking
09:45 How to leverage Internet Thinking to plan your 2B marketing strategy?
10:30 Tea Break
11:00 Creating marketing own asset instead of being sale’s housekeeper
11:45 Customer Experience in B2B Key Account Selling
12:30 Launch
14:00 How to Develop B2B Value Marketing
14:45 B2B CX in Manufacturing Industry
15:30 Tea Break
16:00 Embracing the Martech Tool and apply them into the daily work
16:45 The Evolving Role of Corporate Communication: View from CEO's Office
17:30 End
09:00 The importance of a good digital CX strategy and what it looks like
09:45 Using Data & Insights to Execute Campaigns
10:30 Tea Break
11:00 What is meant by an agile approach and why agile is important to CX
11:45 B2B Customer Experience Case Sharing
12:30 Launch
14:00 Internet Age of Chemical Marketing
14:45 Demand generation via marketing operation strategy
15:30 Tea Break
16:00 Building your the Data Manage Platform
16:45 Big Data Helps Marketing Reform and Innovation in the Industry
17:30 End
09:00 ABM Program and Content to enable your sales team
09:45 How to leverage your existing marketing programs and contents to enable your sales team
10:30 Tea Break
11:00 How to develop successful branding globally?
11:45 How to upgrade a local brand – the journey
12:30 Launch
14:00 Marketing as Google for B2B Industry
14:45 How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful
15:30 Tea Break
16:00 How to identify engaging stories within your organization for your client
16:45 How to get promoted by creating less content, but more value
17:30 End
09:00 How to make the right data-based decisions to save your career and generate more revenue & ROI
09:45 As a placeholder, you could list my topic as Joint Account Plans as a Marketing Tool
10:30 Tea Break
11:00 How to build an ongoing customer insight programme to gauge shifts in customer needs and preferences
11:45 Customer Experience in B2B Key Account Selling & Sales Team Management
12:30 Launch
14:00 Seize the consumer, get the business in the future
14:45 How Account Based Marketing attribution can be used to analyze the performance of the account lifecycle
15:30 Tea Break
16:00 How to build in customer insights to improve tactical marketing execution
16:45 How to build an ongoing customer insight programme to gauge shifts in customer needs and preferences
17:30 End
09:00 Building trust is the foundation of mutual benefit and win-win situation
09:45 How to build a high performance, award winning B2B marketing team
10:30 Tea Break
11:00 How to set objectives and prove success at team level
11:45 How to provide a balance of skill-sets and expertise to enable the team to thrive
12:30 Launch
14:00 Where and in what way can internal agencies work alongside your incumbent marketing function?
14:45 What skills do CMO need to learn in 2020?
15:30 Tea Break
16:00 Embracing the Digital Transformation in China Region
16:45 How CMOs drive product and service innovation for sustainable growth
17:30 End
Download Brochure
For Marketer Pricing
Three-Day Pass
·Super Early Bird Rat (Register before Oct 25)RMB 9,450/one ·Standard RMB 10,500/one
Two-Day Pass
·Super Early Bird Rat (Register before Oct 25)RMB 7,650/one ·Standard RMB 8,500/one
One-Day Pass
·Super Early Bird Rat (Register before Oct 25)RMB 4,500/one ·StandardRMB 5,000/one
For Marketing Vendor Pricing
Three-Day Pass
·Super Early Bird Rat (Register before Oct 25)RMB 13,500/one ·Standard RateRMB 15,000/one
Two-Day Pass
·Super Early Bird Rate (Register before Oct 25)RMB 10,800/one ·Standard RateRMB 12,000/one
One-Day Pass
·Super Early Bird Rate (Register before Oct 25)RMB 7,200/one ·Standard RateRMB 8,000/one
For Marketer Pricing For Marketing Vendor Pricing
Rates · For Marketer Pricing
Three-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 9,450 Standard RMB 10,500
Two-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 7,650 Standard RMB 8,500
One-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 4,500 Standard RMB 5,000
Rates · For Marketer Vendor Pricing
Three-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 13,500 Standard RMB 15,000
Two-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 10,800 Standard RMB 12,000
One-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 7,200 Standard RMB 8,000
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Endorsers
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Contacts For participating and sponsorship Opportunities, please contact us at: Mac Su
Tel: 86 21 5631 3008
Email: macs@consignindex.com
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