Overview
Welcome to World B2B Marketing Chief Congress. The World B2B Marketing Chief Congress 2020 (CC2020) is the 17th B2B marketing series event held by Global ConsignIndex since 2012
The winter is coming! Global economic downturn intensified in 2019, B2B companies are facing the pressure of sales. How to resist crisis and competition, keeping Growth is the biggest challenge ever faced in recent year. How to survive and rescued from desperate situation is the 1st priority to B2B marketers. How to divide the marketing functions into Data, Content,Technology, Platform, Brand and generate and convert more leads to sales and increase contribute revenue is the next step what we need to think. The theme of World B2B Marketing Chief Congress 2020 is “CMO Green Asset”!
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Official agenda
World B2B Marketing
Chief Congress 2020
" CMO Green Asset "
Jan8/9/10 - Shanghai
Chief Congress 2020
" CMO Green Asset "
Jan8/9/10 - Shanghai
Jan8/9/10 - Shanghai
-
CEO Global ConsignIndex -
CMO,ICT Infrastructure Huawei -
VP, Marketing Dell Technologies -
Global Marketing Solution and Digital Transformation Director DSM -
Services & Industry Marketing Leader IBM Asia Pacific -
General Manager of LinkedIn Marketing Solutions, China LinkedIn -
Vice President of Business Development & Strategic Alliances SINObase -
Co-Founder & President EventBank -
CEO Juplus China -
Head of Corporate External Communication, Digital Marketing and E-Commerce Arkema -
Vice General Manager of Marketing TÜV Rheinland -
AP Marketing Director Graco -
Marketing Communication Director, APAC Mouser -
Marketing Director, Aerospace & Commercial Plate, Asia Pacific Aleris -
PMO Head for Marcom Shared Services Center China Oerlikon -
Marketing Director, North Asis Interface -
Commercial Director Molbase -
Head of Brand & Marketing Strategy CreditEase -
WM Associate Director UBS -
Senior Head of Marketing F5 Networks -
CMO Europ Assistance -
Digital and Innovation Director Sodexo -
Regional Marketing Director Boehringer-Ingelheim -
Marketing Director Seco Tools -
APAC Marketing Director PerkinElmer -
Executive Director, Marketing, Communications & Public Affairs Re-Fire Technology -
Head of Marketing, China Refinitiv -
26.General Manager, Strategic Accounts, Greater China Fonterra -
Sr Manager, Digital Solutions China Thermo Fisher Scientific -
Senior Manager Customer Experience and Marketing Operation Michelin
Day One
Day Two
Day Three
Main ConferenceWednesday 8 January
| 9:00 | Solving the Sales and Marketing Alignment Challenge: Financial Force and LeanData |
| 9:45 | Use Always-On Martech That Decides in Real Time What's Best for Each Customer |
| 10:30 | Tea Break |
| 11:00 | The Nuts and Bolts of Implementing an Organization for Using Martech |
| 11:45 | Building your the Data Manage Platform |
| 12:30 | Launch |
| 14:00 | The synergie between Marketing and Sales under B2B digitalization |
| 14:45 | Internet Thinking for Chemical Industry |
| 15:30 | Tea Break |
| 16:00 | Leering from B2C : Digital Disruption Decoded |
| 16:45 | Growing a Martech Mindset with identifying and implementing the right metrics |
| 17:30 | End |
| 09:00 | Sell an idea, to sell products and service |
| 09:45 | KOL and IP: connecting the brands and clients |
| 10:30 | Tea Break |
| 11:00 | Using Influencer/IP to create and amplify story-telling around a product launch |
| 11:45 | How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful |
| 12:30 | Launch |
| 14:00 | Build the personal branding of your boss as the industry leader |
| 14:45 | Brand pool effect with IP/Influencer Marketing |
| 15:30 | Tea Break |
| 16:00 | Innovation of Internal and external communication |
| 16:45 | ROI of IP Marketing |
| 17:30 | End |
| 09:00 | How to overcome major challenges and hurdles you might face when rebranding |
| 09:45 | How to tell your brand story and “punch above your weight” when no-one knows you |
| 10:30 | Tea Break |
| 11:00 | Understand why the process of branding doesn't create great brand |
| 11:45 | A Match Made in Heaven — finding and tying up suitable influencers |
| 12:30 | Launch |
| 14:00 | How to implement the brand communication campaign to nurture your existing clients |
| 14:45 | Sell an idea, to sell products and service |
| 15:30 | Tea Break |
| 16:00 | The relationship between corporate communication and product marketing |
| 16:45 | Branding Strategy: make your product as a solid brand |
| 17:30 | End |
| 09:00 | How to Make 2B Marketing Strategy with Internet Thinking |
| 09:45 | How to leverage Internet Thinking to plan your 2B marketing strategy? |
| 10:30 | Tea Break |
| 11:00 | Creating marketing own asset instead of being sale’s housekeeper |
| 11:45 | Customer Experience in B2B Key Account Selling |
| 12:30 | Launch |
| 14:00 | How to Develop B2B Value Marketing |
| 14:45 | B2B CX in Manufacturing Industry |
| 15:30 | Tea Break |
| 16:00 | Embracing the Martech Tool and apply them into the daily work |
| 16:45 | The Evolving Role of Corporate Communication: View from CEO's Office |
| 17:30 | End |
| 09:00 | The importance of a good digital CX strategy and what it looks like |
| 09:45 | Using Data & Insights to Execute Campaigns |
| 10:30 | Tea Break |
| 11:00 | What is meant by an agile approach and why agile is important to CX |
| 11:45 | B2B Customer Experience Case Sharing |
| 12:30 | Launch |
| 14:00 | Internet Age of Chemical Marketing |
| 14:45 | Demand generation via marketing operation strategy |
| 15:30 | Tea Break |
| 16:00 | Building your the Data Manage Platform |
| 16:45 | Big Data Helps Marketing Reform and Innovation in the Industry |
| 17:30 | End |
| 09:00 | ABM Program and Content to enable your sales team |
| 09:45 | How to leverage your existing marketing programs and contents to enable your sales team |
| 10:30 | Tea Break |
| 11:00 | How to develop successful branding globally? |
| 11:45 | How to upgrade a local brand – the journey |
| 12:30 | Launch |
| 14:00 | Marketing as Google for B2B Industry |
| 14:45 | How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful |
| 15:30 | Tea Break |
| 16:00 | How to identify engaging stories within your organization for your client |
| 16:45 | How to get promoted by creating less content, but more value |
| 17:30 | End |
| 09:00 | The future lies in marketing from a digital frame of mindHow to make the right data-based decisions to save your career and generate more revenue & ROI |
| 09:45 | As a placeholder, you could list my topic as Joint Account Plans as a Marketing Tool |
| 10:30 | Tea Break |
| 11:00 | How to build an ongoing customer insight programme to gauge shifts in customer needs and preferences |
| 11:45 | Customer Experience in B2B Key Account Selling & Sales Team Management |
| 12:30 | Launch |
| 14:00 | Seize the consumer, get the business in the future |
| 14:45 | How Account Based Marketing attribution can be used to analyze the performance of the account lifecycle |
| 15:30 | Tea Break |
| 16:00 | How to build in customer insights to improve tactical marketing execution |
| 16:45 | How to build an ongoing customer insight programme to gauge shifts in customer needs and preferences |
| 17:30 | End |
| 09:00 | Building trust is the foundation of mutual benefit and win-win situation |
| 09:45 | How to build a high performance, award winning B2B marketing team |
| 10:30 | Tea Break |
| 11:00 | How to set objectives and prove success at team level |
| 11:45 | How to provide a balance of skill-sets and expertise to enable the team to thrive |
| 12:30 | Launch |
| 14:00 | Where and in what way can internal agencies work alongside your incumbent marketing function? |
| 14:45 | What skills do CMO need to learn in 2020? |
| 15:30 | Tea Break |
| 16:00 | Embracing the Digital Transformation in China Region |
| 16:45 | How CMOs drive product and service innovation for sustainable growth |
| 17:30 | End |
| 08:55 | Opening Speech General Outlook at Marketing 2020 of CMO Asset |
| 09:00 | Data driven personalized marketing |
| 09:40 | Vision-Drive in Technology Enterprises |
| 10:20 | Tea Break |
| 10:50 | The 5 Principles of Growth in B2B Marketing |
| 11:30 | How to increase event marketing ROI by 300%-500% with obvious result? |
| 12:10 | Panel Discussion: CMO Green Asset! Prioritizing your asset: Data, Content, Martech, Brand, KOL or Algorithm? |
| 12:30 | Launch |
| 14:00 | How Digital Marketing Creates Value Though Orchestration? |
| 14:40 | What's Next of MarTech and How B2B marketers should be getting ready |
| 15:20 | Tea Break |
| 16:00 | Leverage ideas, people and MarTech for a perfect harmony of Marketing |
| 16:40 | Creating Customer Experience in B2B Manufacturing |
| 17:20 | END & Summary |
| 9:00 | Solving the Sales and Marketing Alignment Challenge: Financial Force and LeanData |
| 9:45 | Use Always-On Martech That Decides in Real Time What's Best for Each Customer |
| 10:30 | Tea Break |
| 11:00 | The Nuts and Bolts of Implementing an Organization for Using Martech |
| 11:45 | Building your the Data Manage Platform |
| 12:30 | Launch |
| 14:00 | The synergie between Marketing and Sales under B2B digitalization |
| 14:45 | Internet Thinking for Chemical Industry |
| 15:30 | Tea Break |
| 16:00 | Leering from B2C : Digital Disruption Decoded |
| 16:45 | Growing a Martech Mindset with identifying and implementing the right metrics |
| 17:30 | End |
| 09:00 | Sell an idea, to sell products and service |
| 09:45 | KOL and IP: connecting the brands and clients |
| 10:30 | Tea Break |
| 11:00 | Using Influencer/IP to create and amplify story-telling around a product launch |
| 11:45 | How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful |
| 12:30 | Launch |
| 14:00 | Build the personal branding of your boss as the industry leader |
| 14:45 | Brand pool effect with IP/Influencer Marketing |
| 15:30 | Tea Break |
| 16:00 | Innovation of Internal and external communication |
| 16:45 | ROI of IP Marketing |
| 17:30 | End |
| 09:00 | How to overcome major challenges and hurdles you might face when rebranding |
| 09:45 | How to tell your brand story and “punch above your weight” when no-one knows you |
| 10:30 | Tea Break |
| 11:00 | Understand why the process of branding doesn't create great brand |
| 11:45 | A Match Made in Heaven — finding and tying up suitable influencers |
| 12:30 | Launch |
| 14:00 | How to implement the brand communication campaign to nurture your existing clients |
| 14:45 | Sell an idea, to sell products and service |
| 15:30 | Tea Break |
| 16:00 | The relationship between corporate communication and product marketing |
| 16:45 | Branding Strategy: make your product as a solid brand |
| 17:30 | End |
| 09:00 | How to Make 2B Marketing Strategy with Internet Thinking |
| 09:45 | How to leverage Internet Thinking to plan your 2B marketing strategy? |
| 10:30 | Tea Break |
| 11:00 | Creating marketing own asset instead of being sale’s housekeeper |
| 11:45 | Customer Experience in B2B Key Account Selling |
| 12:30 | Launch |
| 14:00 | How to Develop B2B Value Marketing |
| 14:45 | B2B CX in Manufacturing Industry |
| 15:30 | Tea Break |
| 16:00 | Embracing the Martech Tool and apply them into the daily work |
| 16:45 | The Evolving Role of Corporate Communication: View from CEO's Office |
| 17:30 | End |
| 09:00 | The importance of a good digital CX strategy and what it looks like |
| 09:45 | Using Data & Insights to Execute Campaigns |
| 10:30 | Tea Break |
| 11:00 | What is meant by an agile approach and why agile is important to CX |
| 11:45 | B2B Customer Experience Case Sharing |
| 12:30 | Launch |
| 14:00 | Internet Age of Chemical Marketing |
| 14:45 | Demand generation via marketing operation strategy |
| 15:30 | Tea Break |
| 16:00 | Building your the Data Manage Platform |
| 16:45 | Big Data Helps Marketing Reform and Innovation in the Industry |
| 17:30 | End |
| 09:00 | ABM Program and Content to enable your sales team |
| 09:45 | How to leverage your existing marketing programs and contents to enable your sales team |
| 10:30 | Tea Break |
| 11:00 | How to develop successful branding globally? |
| 11:45 | How to upgrade a local brand – the journey |
| 12:30 | Launch |
| 14:00 | Marketing as Google for B2B Industry |
| 14:45 | How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful |
| 15:30 | Tea Break |
| 16:00 | How to identify engaging stories within your organization for your client |
| 16:45 | How to get promoted by creating less content, but more value |
| 17:30 | End |
| 09:00 | How to make the right data-based decisions to save your career and generate more revenue & ROI |
| 09:45 | As a placeholder, you could list my topic as Joint Account Plans as a Marketing Tool |
| 10:30 | Tea Break |
| 11:00 | How to build an ongoing customer insight programme to gauge shifts in customer needs and preferences |
| 11:45 | Customer Experience in B2B Key Account Selling & Sales Team Management |
| 12:30 | Launch |
| 14:00 | Seize the consumer, get the business in the future |
| 14:45 | How Account Based Marketing attribution can be used to analyze the performance of the account lifecycle |
| 15:30 | Tea Break |
| 16:00 | How to build in customer insights to improve tactical marketing execution |
| 16:45 | How to build an ongoing customer insight programme to gauge shifts in customer needs and preferences |
| 17:30 | End |
| 09:00 | Building trust is the foundation of mutual benefit and win-win situation |
| 09:45 | How to build a high performance, award winning B2B marketing team |
| 10:30 | Tea Break |
| 11:00 | How to set objectives and prove success at team level |
| 11:45 | How to provide a balance of skill-sets and expertise to enable the team to thrive |
| 12:30 | Launch |
| 14:00 | Where and in what way can internal agencies work alongside your incumbent marketing function? |
| 14:45 | What skills do CMO need to learn in 2020? |
| 15:30 | Tea Break |
| 16:00 | Embracing the Digital Transformation in China Region |
| 16:45 | How CMOs drive product and service innovation for sustainable growth |
| 17:30 | End |
For Marketer Pricing
Three-Day Pass
·Super Early Bird Rat (Register before Oct 25)RMB 9,450/one
·Standard RMB 10,500/one
Two-Day Pass
·Super Early Bird Rat (Register before Oct 25)RMB 7,650/one
·Standard RMB 8,500/one
One-Day Pass
·Super Early Bird Rat (Register before Oct 25)RMB 4,500/one
·StandardRMB 5,000/one
Three-Day Pass
·Super Early Bird Rat (Register before Oct 25)RMB 13,500/one
·Standard RateRMB 15,000/one
Two-Day Pass
·Super Early Bird Rate (Register before Oct 25)RMB 10,800/one
·Standard RateRMB 12,000/one
One-Day Pass
·Super Early Bird Rate (Register before Oct 25)RMB 7,200/one
·Standard RateRMB 8,000/one
Rates · For Marketer Pricing
Three-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 9,450
Standard RMB 10,500
Two-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 7,650
Standard RMB 8,500
One-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 4,500
Standard RMB 5,000
Rates · For Marketer Vendor Pricing
Three-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 13,500
Standard RMB 15,000
Two-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 10,800
Standard RMB 12,000
One-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 7,200
Standard RMB 8,000
Endorsers
