24th Annual B2B Marketing Chief
Congress 2027
Congress 2027
AI ERA B2B MARKETERS - Efficiency First or Experience First?
Jan 20/21/22, Shanghai, China
AI ERA B2B MARKETERS - Efficiency First or Experience First?
Jan 20/21/22, Shanghai, China
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75+Plenary Sessions
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65+Prominent Keynotes
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10+Prominent Keynotes (Day1)
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200+Senior B2B Marketers
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80+Featured Speakers
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50+B2B Industries
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Conference AGrowth & Efficiency
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Conference BBrand & Experience
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4+Concurrent tracks
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Track ADigital Marketing -
Track BBrand Execution
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Track CMarket Intelligence
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Track DMarketing Strategy
Speakers
80+ featured speakers
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CEOGlobal ConsignIndex -
Vice President, Corporate MarketingTTM Technologies -
Marketing Communication DirectorQuicktron Robotics -
Head of Global Strategic MarketingArctech -
Branding and Product Marketing Leader, APACOsram -
Director, Sales & Support Asia PacificDatacolor -
Marketing Director, Channel & DistributionNeurogen -
Managing PartnerSia -
VP of Marketing and PR, North East AsiaAlfa Laval -
Brand DirectorFANUC -
Head of Strategy, Marketing and Business DevelopmentFORVIA -
Head of Marketing, ChinaACT Group -
Marketing DirectorKangshuo Group -
GTM & Product Marketing ExpertB2B Marketer -
VP of MarketingDeep Insights Supply Chain Technology
Overview
AI is transforming every aspect of B2B marketing. Its impact goes far beyond improving efficiency—it is reshaping how businesses understand customers, create value, and drive growth. From strategy to execution, AI is redefining the future of B2B marketing.
This raises a fundamental question: In the AI era, should B2B marketing prioritize efficiency or experience? Should AI focus on reducing costs and increasing productivity, or on delivering deeper customer insights and hyper-personalized experiences? How can marketers demonstrate AI's ROI? Which initiatives deliver quick wins, and which require a long-term commitment?
As AI reshapes branding, MarTech, demand generation, and customer engagement, B2B marketers must rethink how they compete, innovate, and grow. The transformation has already begun. Whether you're just starting your AI journey or accelerating adoption across your organization, this conference will help you gain new perspectives, challenge conventional thinking, and prepare for the next era of B2B marketing.
This raises a fundamental question: In the AI era, should B2B marketing prioritize efficiency or experience? Should AI focus on reducing costs and increasing productivity, or on delivering deeper customer insights and hyper-personalized experiences? How can marketers demonstrate AI's ROI? Which initiatives deliver quick wins, and which require a long-term commitment?
As AI reshapes branding, MarTech, demand generation, and customer engagement, B2B marketers must rethink how they compete, innovate, and grow. The transformation has already begun. Whether you're just starting your AI journey or accelerating adoption across your organization, this conference will help you gain new perspectives, challenge conventional thinking, and prepare for the next era of B2B marketing.
- Day 1
- Day 2
- Day 3
Conference
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Morning
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Afternoon
Wednesday, January 20th
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09:00Opening Speech: Marketing Review on 2025
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09:15Market Insights of Multinational Companies in China
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09:55Career Shift or Career Lift – What's Next for Marketers in the Age of AI?
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10:35Tea Break & Networking
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11:00Orchestrating Global ABX: What Works (and Fails) Across Markets
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11:40Organizational Evolution: Restructuring Marketing Teams in the AI Era
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12:20Lunch & Buffet
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13:20Roundtable: Identifying Market Gaps and Shaping Outstanding Marketers
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14:00How Marketing Accelerates Business Transformation in B2B Industries
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14:40Tea Break & Networking
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15:00Symbiosis or Elimination: Equipping the Value Chain with Ecosystem Growth Leverage
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15:40Social Responsibility & Brand Premium – How B2B ESG Practices Boost Brand Value
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16:20Marketers’ Self-Evolution: Cognitive Elevation Training
Conference
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Conference AGrowth & Efficiency
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Conference BBrand & Experience
Thursday, January 21st
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09:20AI Reshaping Growth Logic: Redefining the Next-Generation GTM Model
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10:00Agentic AI in B2B Marketing: From Campaign Automation to Autonomous Revenue Orchestration
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10:30TeaBreak & Networking
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11:00AI Budgeting to Reduce CAC for High-Value Accounts
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11:40Panel:Embracing Intelligent Transformation: Eliminating Growth Friction and Unlocking New Revenue Opportunities
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12:30Buffet
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13:40Omnichannel Attribution for Sustainable, High-ROI Acquisition
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14:20AI Funnel Diagnostics for Better Conversion
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15:00TeaBreak & Networking
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15:20GEO Strategies for Customer Activation
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16:00You Don't Need More Budget—You Need a B2B Growth Engine
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09:20GEO-Driven Localized Content Strategy: Building Brand Awareness in Target Markets
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10:00Customer Segmentation & Personas: Delivering Relevant Content to Regional Audiences
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10:30TeaBreak & Networking
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11:00AI-Driven B2B Marketing: From Cost Center to Profit Center
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11:40Panel: Winning Customer Mindshare with Content in the Digital Intelligence Era
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12:30Buffet
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13:40Personalized Local Engagement: Creating Memorable Brand Experiences
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14:20AI-Powered Omnichannel Communications: Connecting GEO Channels to Accelerate Local Brand Execution
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15:00TeaBreak & Networking
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15:20Brand Communications in the AI Era: Reaching the Right Audience Efficiently
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16:00Compliance & Brand Stewardship at the Intersection of AI and Branding
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09:20How to Identify Strategic Partners That Align with Your Brand Tone to Elevate Brand Value
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10:00Building a Full-Scenario Brand Communication Matrix for B2B Enterprises
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10:30TeaBreak & Networking
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11:00Social Responsibility & Brand Premium – How B2B ESG Practices Boost Brand Value
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11:40Employees as Brand Ambassadors – Internal Brand Messaging and External Influence in B2B
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12:30Buffet
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13:40Driving Long-Term B2B Customer Partnerships Through Brand Power
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14:20Breaking the "Hidden Champion" Dilemma: Building Perceptible Influence in Niche Industrial Segments
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15:00TeaBreak & Networking
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15:20Constructing an End-to-End Brand Value Delivery System for B2B Companies
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16:00From One-Off Cooperation to Long-Term Symbiosis: Leveraging Trust Systems for Continuous B2B Growth
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09:00Refined Global Marketing Management: How to Collaborate Effectively with Local Channel Partners
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10:00Full-Funnel Channel Data Integration and Insight-Driven Precision Marketing
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10:30TeaBreak & Networking
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11:00Omnichannel Integration: Creating a Seamless Experience for B2B Digital Customer Journeys
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11:40Innovative Co-Marketing Models to Unlock Channel Growth Potential
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12:30Buffet
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13:40Channel Management & Partner Enablement to Fuel Growth
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14:20How to Select Strategic Partners That Match Brand Tone and Enhance Brand Equity
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15:00TeaBreak & Networking
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15:20Optimizing B2B Channel Marketing Strategies
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16:00Building Symbiotic Channel Ecosystems with Upstream & Downstream Partners in B2B
Tracks
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Track ADigital Marketing
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Track BBrand Execution
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Track CMarket Intelligence
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Track DMarketing Strategy
Friday, January 22nd
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09:20How to Generate More Leads Through Digital Marketing Under Budget Constraints
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10:00The Power of Full-Funnel Campaigns to Meet Buyer Needs
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10:30TeaBreak & Networking
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11:00Private Domain Traffic Operations: Unlocking Deeper Value in B2B Digital Journeys
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11:40Sports Marketing Case Study: Infosys' Global Campaigns
-
12:30Buffet
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13:40Data-Driven Precision Segmentation of B2B Customers: Breaking Traditional Barriers to Target High-Value Audiences
-
14:20AI-Based Digital Marketing Transformation
-
15:00TeaBreak & Networking
-
15:20How Traditional Chemical Enterprises Evolve from B2B to B2B2C
-
16:00Scenario-Based Traffic Breakthrough for MRO Industrial Products
-
09:20Digital Marketing Transformation for Chinese Manufacturing Enterprises Going Global
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10:00Low-Budget Global Expansion: How Semiconductor Startups Build Global Brands Through Content and Thought Leadership
-
10:30TeaBreak & Networking
-
11:00Go-To-Market Strategy for B2B Global Expansion – Laying the Groundwork via Supply Chains
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11:40How Local Enterprises Can Go Global Alongside Customers
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12:30Buffet
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13:40The Elevation Battle: Scaling the Brand Value of Global B2B Brands
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14:20Pulse of Global Innovation: Capturing Opportunities and Reshaping Brand Value
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15:00TeaBreak & Networking
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15:20The Cultural Impact on Go-To-Market Strategies for International Expansion
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16:00Localization Strategies and Practices in B2B Global Expansion
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09:20How to Build a Data-Driven Marketing Strategy That Unites the Organization
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10:00Digital Customer Journeys Empowering Business Growth
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10:30TeaBreak & Networking
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11:00Cost-Effective ABM: Driving Effective Account-Based Marketing with Business Teams
-
11:40Quantitative Management Strategies in the Digital Customer Journey
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12:30Buffet
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13:40Digital Empowerment in Life Sciences – Case Studies & Insights
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14:20From Differentiation to Measurable Brand Value: Building a Quantified Brand Framework for B2B Growth
-
15:00TeaBreak & Networking
-
15:20Quantitative Marketing: Challenges and Exploration of Overseas Expansion for Asset-Heavy B2B Pharma
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16:00Competitive Edge in Niche Markets for Chinese Local Enterprises (TBA)
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09:20Strategic Anchors: Customer Segmentation and Precise Positioning
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10:00Deep Demand Discovery and Its Application in B2B Market Decision-Making
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10:30TeaBreak & Networking
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11:00The Secret to Marketing-Driven Growth: Be a Business-Savvy Marketer
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11:40Shaping Long-Term Competitive Advantage for B2B Enterprises
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12:30Buffet
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13:40Solving Sales-Marketing Alignment Challenges
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14:20From SEO to GEO: Redefining Search Marketing Strategy
-
15:00TeaBreak & Networking
-
15:20Using Content and Storytelling to Communicate Core B2B Strengths
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16:00Break Through with Differentiated Positioning – The Secret to Building B2B Brand Value
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09:00Opening Speech: Marketing Review on 2026
-
09:15Market Insights of Multinational Companies in China
-
09:55Career Shift or Career Lift – What's Next for Marketers in the Age of AI?
-
10:35Tea Break & Networking
-
11:00Orchestrating Global ABX: What Works (and Fails) Across Markets
-
11:40Organizational Evolution: Restructuring Marketing Teams in the AI Era
-
12:20Lunch & Buffet
-
13:20Roundtable: Identifying Market Gaps and Shaping Outstanding Marketers
-
14:00How Marketing Accelerates Business Transformation in B2B Industries
-
14:40Tea Break & Networking
-
15:00Symbiosis or Elimination: Equipping the Value Chain with Ecosystem Growth Leverage
-
15:40Social Responsibility & Brand Premium – How B2B ESG Practices Boost Brand Value
-
16:20Marketers’ Self-Evolution: Cognitive Elevation Training
Conference
Wednesday, January 20th
- A
- B
- C
- D
-
09:20AI Reshaping Growth Logic: Redefining the Next-Generation GTM Model
-
10:00Agentic AI in B2B Marketing: From Campaign Automation to Autonomous Revenue Orchestration
-
10:30TeaBreak & Networking
-
11:00AI Budgeting to Reduce CAC for High-Value Accounts
-
11:40Panel:Embracing Intelligent Transformation: Eliminating Growth Friction and Unlocking New Revenue Opportunities
-
12:30Buffet
-
13:40Omnichannel Attribution for Sustainable, High-ROI Acquisition
-
14:20AI Funnel Diagnostics for Better Conversion
-
15:00TeaBreak & Networking
-
15:20GEO Strategies for Customer Activation
-
16:00You Don't Need More Budget—You Need a B2B Growth Engine
Conference A
Martech & ChatGPT
Thursday, January 21st
-
09:20GEO-Driven Localized Content Strategy: Building Brand Awareness in Target Markets
-
10:00Customer Segmentation & Personas: Delivering Relevant Content to Regional Audiences
-
10:30TeaBreak & Networking
-
11:00AI-Driven B2B Marketing: From Cost Center to Profit Center
-
11:40Panel: Winning Customer Mindshare with Content in the Digital Intelligence Era
-
12:30Buffet
-
13:40Personalized Local Engagement: Creating Memorable Brand Experiences
-
14:20AI-Powered Omnichannel Communications: Connecting GEO Channels to Accelerate Local Brand Execution
-
15:00TeaBreak & Networking
-
15:20Brand Communications in the AI Era: Reaching the Right Audience Efficiently
-
16:00Identifying Key Touchpoints and Buyer Behavior in the B2B Digital Journey
Conference B
ABM & B2B Sales
Thursday, January 21st
- A
- B
- C
- D
-
09:20How to Generate More Leads Through Digital Marketing Under Budget Constraints
-
10:00The Power of Full-Funnel Campaigns to Meet Buyer Needs
-
10:30TeaBreak & Networking
-
11:00Private Domain Traffic Operations: Unlocking Deeper Value in B2B Digital Journeys
-
11:40Sports Marketing Case Study: Infosys' Global Campaigns
-
12:30Buffet
-
13:40Data-Driven Precision Segmentation of B2B Customers: Breaking Traditional Barriers to Target High-Value Audiences
-
14:20AI-Based Digital Marketing Transformation
-
15:00TeaBreak & Networking
-
15:20How Traditional Chemical Enterprises Evolve from B2B to B2B2C
-
16:00Scenario-Based Traffic Breakthrough for MRO Industrial Products
Track A
Martech & ChatGPT
Friday, January 22nd
-
09:20Digital Marketing Transformation for Chinese Manufacturing Enterprises Going Global
-
10:00Low-Budget Global Expansion: How Semiconductor Startups Build Global Brands Through Content and Thought Leadership
-
10:30TeaBreak & Networking
-
11:00Go-To-Market Strategy for B2B Global Expansion – Laying the Groundwork via Supply Chains
-
11:40How Local Enterprises Can Go Global Alongside Customers
-
12:30Buffet
-
13:40The Elevation Battle: Scaling the Brand Value of Global B2B Brands
-
14:20Pulse of Global Innovation: Capturing Opportunities and Reshaping Brand Value
-
15:00TeaBreak & Networking
-
15:20The Cultural Impact on Go-To-Market Strategies for International Expansion
-
16:00Localization Strategies and Practices in B2B Global Expansion
Track B
Growth Marketing
Friday, January 22nd
-
09:20How to Build a Data-Driven Marketing Strategy That Unites the Organization
-
10:00Digital Customer Journeys Empowering Business Growth
-
10:30TeaBreak & Networking
-
11:00Cost-Effective ABM: Driving Effective Account-Based Marketing with Business Teams
-
11:40Quantitative Management Strategies in the Digital Customer Journey
-
12:30Buffet
-
13:40Digital Empowerment in Life Sciences – Case Studies & Insights
-
14:20From Differentiation to Measurable Brand Value: Building a Quantified Brand Framework for B2B Growth
-
15:00TeaBreak & Networking
-
15:20Quantitative Marketing: Challenges and Exploration of Overseas Expansion for Asset-Heavy B2B Pharma
-
16:00Competitive Edge in Niche Markets for Chinese Local Enterprises (TBA)
Track C
Influencer & Channel
Friday, January 22nd
-
09:20Strategic Anchors: Customer Segmentation and Precise Positioning
-
10:00Deep Demand Discovery and Its Application in B2B Market Decision-Making
-
10:30TeaBreak & Networking
-
11:00The Secret to Marketing-Driven Growth: Be a Business-Savvy Marketer
-
11:40Shaping Long-Term Competitive Advantage for B2B Enterprises
-
12:30Buffet
-
13:40Solving Sales-Marketing Alignment Challenges
-
14:20From SEO to GEO: Redefining Search Marketing Strategy
-
15:00TeaBreak & Networking
-
15:20Using Content and Storytelling to Communicate Core B2B Strengths
-
16:00Break Through with Differentiated Positioning – The Secret to Building B2B Brand Value
Track D
Neo-Workforce
Friday, January 22nd
Rates
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One-Day PassSuper Early Bird RateRegister before Sep 246,480¥Per PersonStandard7,200¥Per Person
-
Two-Day PassSuper Early Bird RateRegister before Sep 2410,620¥Per PersonStandard11,800¥Per Person
-
Three-Day PassSuper Early Bird RateRegister before Sep 2412,420¥Per PersonStandard13,800¥Per Person
Host
WeCard AI
Endorsers
24th Annual B2B Marketing Chief Congress 2027
AI ERA B2B MARKETERS - Efficiency First or Experience First?
Contacts
For participating and sponsorship Opportunities, please contact us at:
Mac Su
86 21 5631 3008
macs@consignindex.com
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