24th Annual B2B Marketing Chief
Congress 2027
Congress 2027
AI ERA B2B MARKETERS - Efficiency First or Experience First?
Jan 20/21/22, Shanghai, China
AI ERA B2B MARKETERS - Efficiency First or Experience First?
Jan 20/21/22, Shanghai, China
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75+Plenary Sessions
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65+Prominent Keynotes
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10+Prominent Keynotes (Day1)
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200+Senior B2B Marketers
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80+Featured Speakers
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50+B2B Industries
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Conference AGrowth & Efficiency
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Conference BBrand & Experience
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4+Concurrent tracks
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Track ADigital Marketing -
Track BBrand Execution
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Track CMarket Intelligence
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Track DMarketing Strategy
Speakers
80+ featured speakers
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CEOGlobal ConsignIndex -
Vice President, Corporate MarketingTTM Technologies -
Marketing Communication DirectorQuicktron Robotics -
Head of Global Strategic MarketingArctech -
Branding and Product Marketing Leader, APACOsram -
Director, Sales & Support Asia PacificDatacolor -
Marketing Director, Channel & DistributionNeurogen -
Managing PartnerSia -
VP of Marketing and PR, North East AsiaAlfa Laval -
Brand DirectorFANUC -
Head of Strategy, Marketing and Business DevelopmentFORVIA -
Head of Marketing, ChinaACT Group -
Marketing DirectorKangshuo Group -
GTM & Product Marketing ExpertB2B Marketer -
VP of MarketingDeep Insights Supply Chain Technology
Overview
AI is transforming every aspect of B2B marketing. Its impact goes far beyond improving efficiency—it is reshaping how businesses understand customers, create value, and drive growth. From strategy to execution, AI is redefining the future of B2B marketing.
This raises a fundamental question: In the AI era, should B2B marketing prioritize efficiency or experience? Should AI focus on reducing costs and increasing productivity, or on delivering deeper customer insights and hyper-personalized experiences? How can marketers demonstrate AI's ROI? Which initiatives deliver quick wins, and which require a long-term commitment?
As AI reshapes branding, MarTech, demand generation, and customer engagement, B2B marketers must rethink how they compete, innovate, and grow. The transformation has already begun. Whether you're just starting your AI journey or accelerating adoption across your organization, this conference will help you gain new perspectives, challenge conventional thinking, and prepare for the next era of B2B marketing.
This raises a fundamental question: In the AI era, should B2B marketing prioritize efficiency or experience? Should AI focus on reducing costs and increasing productivity, or on delivering deeper customer insights and hyper-personalized experiences? How can marketers demonstrate AI's ROI? Which initiatives deliver quick wins, and which require a long-term commitment?
As AI reshapes branding, MarTech, demand generation, and customer engagement, B2B marketers must rethink how they compete, innovate, and grow. The transformation has already begun. Whether you're just starting your AI journey or accelerating adoption across your organization, this conference will help you gain new perspectives, challenge conventional thinking, and prepare for the next era of B2B marketing.
- Day 1
- Day 2
- Day 3
Conference
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Morning
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Afternoon
Wednesday, January 20th
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09:00Opening Speech: Marketing Review on 2025
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09:15Market Insights of Multinational Companies in China
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09:55Career Shift or Career Lift – What's Next for Marketers in the Age of AI?
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10:35Tea Break & Networking
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11:00Orchestrating Global ABX: What Works (and Fails) Across Markets
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11:40Organizational Evolution: Restructuring Marketing Teams in the AI Era
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12:20Lunch & Buffet
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13:20Roundtable: Identifying Market Gaps and Shaping Outstanding Marketers
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14:00How Marketing Accelerates Business Transformation in B2B Industries
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14:40Tea Break & Networking
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15:00Symbiosis or Elimination: Equipping the Value Chain with Ecosystem Growth Leverage
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15:40Social Responsibility & Brand Premium – How B2B ESG Practices Boost Brand Value
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16:20Marketers’ Self-Evolution: Cognitive Elevation Training
Conference
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Conference AGrowth & Efficiency
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Conference BBrand & Experience
Thursday, January 21st
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09:20AI Reshaping Growth Logic: Redefining the Next-Generation GTM Model
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10:00Agentic AI in B2B Marketing: From Campaign Automation to Autonomous Revenue Orchestration
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10:30TeaBreak & Networking
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11:00AI Budgeting to Reduce CAC for High-Value Accounts
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11:40Panel:Embracing Intelligent Transformation: Eliminating Growth Friction and Unlocking New Revenue Opportunities
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12:30Buffet
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13:40Omnichannel Attribution for Sustainable, High-ROI Acquisition
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14:20AI Funnel Diagnostics for Better Conversion
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15:00TeaBreak & Networking
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15:20GEO Strategies for Customer Activation
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16:00You Don't Need More Budget—You Need a B2B Growth Engine
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09:20GEO-Driven Localized Content Strategy: Building Brand Awareness in Target Markets
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10:00Customer Segmentation & Personas: Delivering Relevant Content to Regional Audiences
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10:30TeaBreak & Networking
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11:00AI-Driven B2B Marketing: From Cost Center to Profit Center
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11:40Panel: Winning Customer Mindshare with Content in the Digital Intelligence Era
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12:30Buffet
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13:40Personalized Local Engagement: Creating Memorable Brand Experiences
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14:20AI-Powered Omnichannel Communications: Connecting GEO Channels to Accelerate Local Brand Execution
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15:00TeaBreak & Networking
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15:20Brand Communications in the AI Era: Reaching the Right Audience Efficiently
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16:00Compliance & Brand Stewardship at the Intersection of AI and Branding
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09:20How to Identify Strategic Partners That Align with Your Brand Tone to Elevate Brand Value
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10:00Building a Full-Scenario Brand Communication Matrix for B2B Enterprises
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10:30TeaBreak & Networking
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11:00Social Responsibility & Brand Premium – How B2B ESG Practices Boost Brand Value
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11:40Employees as Brand Ambassadors – Internal Brand Messaging and External Influence in B2B
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12:30Buffet
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13:40Driving Long-Term B2B Customer Partnerships Through Brand Power
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14:20Breaking the "Hidden Champion" Dilemma: Building Perceptible Influence in Niche Industrial Segments
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15:00TeaBreak & Networking
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15:20Constructing an End-to-End Brand Value Delivery System for B2B Companies
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16:00From One-Off Cooperation to Long-Term Symbiosis: Leveraging Trust Systems for Continuous B2B Growth
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09:00Refined Global Marketing Management: How to Collaborate Effectively with Local Channel Partners
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10:00Full-Funnel Channel Data Integration and Insight-Driven Precision Marketing
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10:30TeaBreak & Networking
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11:00Omnichannel Integration: Creating a Seamless Experience for B2B Digital Customer Journeys
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11:40Innovative Co-Marketing Models to Unlock Channel Growth Potential
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12:30Buffet
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13:40Channel Management & Partner Enablement to Fuel Growth
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14:20How to Select Strategic Partners That Match Brand Tone and Enhance Brand Equity
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15:00TeaBreak & Networking
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15:20Optimizing B2B Channel Marketing Strategies
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16:00Building Symbiotic Channel Ecosystems with Upstream & Downstream Partners in B2B
Tracks
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Track ADigital Marketing
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Track BBrand Execution
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Track CMarket Intelligence
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Track DMarketing Strategy
Friday, January 22nd
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09:20ABM Marketing: Precision Engagement Across the Customer Journey
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10:00How SEO, AEO and GEO Reshape Search in the AI Era
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10:30TeaBreak & Networking
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11:00Driving B2B Growth Through Livestreaming & E-Commerce
-
11:40Customer Journey Mapping: Stage-Based Engagement Strategies
-
12:30Buffet
-
13:40Reinventing the Website as AI's Primary Source of Truth
-
14:20AI-Driven Precise Growth Path for B2B Marketing Teams
-
15:00TeaBreak & Networking
-
15:20Integrate channel attribution & private domains for closed-loop customer acquisition
-
16:00AIGC Applications in B2B Marketing
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09:20ESG & Brand Value: Turning Corporate Responsibility into Competitive Advantage
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10:00Building Long-Term Competitive Advantage for B2B Businesses
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10:30TeaBreak & Networking
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11:00AI-Powered Global Communications: Balancing Speed with Cultural Relevance
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11:40AI Empowers Employer Brand Building for Enterprises
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12:30Buffet
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13:40AI-Powered Marketing: Building Brand Influence and Growth Operations
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14:20Unified Brand Storytelling Across Every Channel
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15:00TeaBreak & Networking
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15:20B2B Brand Marketing Breakthrough: Self-Verification of Value
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16:00Crisis Communications: Protecting Brand Reputation and Value
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09:20ABM That Delivers: Aligning Sales & Marketing for Key Account Growth
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10:00Localizing MRO for Global Manufacturers: Overcoming Standards, Compliance & Service Challenges
-
10:30TeaBreak & Networking
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11:00Leveraging Content and Data Research to Complete the Full-Link Development Journey of the B2C2B Model
-
11:40Customer Intelligence for Smarter Go-to-Market Strategies
-
12:30Buffet
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13:40Competitive Intelligence: Building a Differentiated Product Story
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14:20The Future Is Green: Sustainable Business Strategies for Advanced Textile Materials
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15:00TeaBreak & Networking
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15:20Building a B2B Sales Value Conversion System
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16:00Connecting Market Intelligence, Products & Channels to Accelerate Conversions
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09:20Customer Segmentation & Positioning: The Foundation of Growth Strategy
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10:00AI-Era Marketing Transformation: From Comms Center to Growth Engine – Build Quantifiable B2B Growth Closed Loop
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10:30TeaBreak & Networking
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11:00The Business-Driven Marketer: A New Formula for Growth
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11:40Data-Driven Product Marketing: Building a Differentiated Value Story
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12:30Buffet
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13:40AI and the Future of Marketing: From Communications to Growth & Transformation
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14:202026 and Beyond: Rethinking Long-Term B2B Growth Strategies
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15:00TeaBreak & Networking
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15:20Content & Storytelling: Communicating B2B Competitive Advantage
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16:00Break Through with Differentiated Positioning – The Secret to Building B2B Brand Value
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09:00Opening Speech: Marketing Review on 2026
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09:15Market Insights of Multinational Companies in China
-
09:55Career Shift or Career Lift – What's Next for Marketers in the Age of AI?
-
10:35Tea Break & Networking
-
11:00Orchestrating Global ABX: What Works (and Fails) Across Markets
-
11:40Organizational Evolution: Restructuring Marketing Teams in the AI Era
-
12:20Lunch & Buffet
-
13:20Roundtable: Identifying Market Gaps and Shaping Outstanding Marketers
-
14:00How Marketing Accelerates Business Transformation in B2B Industries
-
14:40Tea Break & Networking
-
15:00Symbiosis or Elimination: Equipping the Value Chain with Ecosystem Growth Leverage
-
15:40Social Responsibility & Brand Premium – How B2B ESG Practices Boost Brand Value
-
16:20Marketers’ Self-Evolution: Cognitive Elevation Training
Conference
Wednesday, January 20th
- A
- B
-
09:20AI Reshaping Growth Logic: Redefining the Next-Generation GTM Model
-
10:00Agentic AI in B2B Marketing: From Campaign Automation to Autonomous Revenue Orchestration
-
10:30TeaBreak & Networking
-
11:00AI Budgeting to Reduce CAC for High-Value Accounts
-
11:40Panel:Embracing Intelligent Transformation: Eliminating Growth Friction and Unlocking New Revenue Opportunities
-
12:30Buffet
-
13:40Omnichannel Attribution for Sustainable, High-ROI Acquisition
-
14:20AI Funnel Diagnostics for Better Conversion
-
15:00TeaBreak & Networking
-
15:20GEO Strategies for Customer Activation
-
16:00You Don't Need More Budget—You Need a B2B Growth Engine
Conference A
Martech & ChatGPT
Thursday, January 21st
-
09:20GEO-Driven Localized Content Strategy: Building Brand Awareness in Target Markets
-
10:00Customer Segmentation & Personas: Delivering Relevant Content to Regional Audiences
-
10:30TeaBreak & Networking
-
11:00AI-Driven B2B Marketing: From Cost Center to Profit Center
-
11:40Panel: Winning Customer Mindshare with Content in the Digital Intelligence Era
-
12:30Buffet
-
13:40Personalized Local Engagement: Creating Memorable Brand Experiences
-
14:20AI-Powered Omnichannel Communications: Connecting GEO Channels to Accelerate Local Brand Execution
-
15:00TeaBreak & Networking
-
15:20Brand Communications in the AI Era: Reaching the Right Audience Efficiently
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16:00Identifying Key Touchpoints and Buyer Behavior in the B2B Digital Journey
Conference B
ABM & B2B Sales
Thursday, January 21st
- A
- B
- C
- D
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09:20ABM Marketing: Precision Engagement Across the Customer Journey
-
10:00How SEO, AEO and GEO Reshape Search in the AI Era
-
10:30TeaBreak & Networking
-
11:00Driving B2B Growth Through Livestreaming & E-Commerce
-
11:40Customer Journey Mapping: Stage-Based Engagement Strategies
-
12:30Buffet
-
13:40Reinventing the Website as AI's Primary Source of Truth
-
14:20AI-Driven Precise Growth Path for B2B Marketing Teams
-
15:00TeaBreak & Networking
-
15:20Integrate channel attribution & private domains for closed-loop customer acquisition
-
16:00AIGC Applications in B2B Marketing
Track A
Martech & ChatGPT
Friday, January 22nd
-
09:20ESG & Brand Value: Turning Corporate Responsibility into Competitive Advantage
-
10:00Building Long-Term Competitive Advantage for B2B Businesses
-
10:30TeaBreak & Networking
-
11:00AI-Powered Global Communications: Balancing Speed with Cultural Relevance
-
11:40AI Empowers Employer Brand Building for Enterprises
-
12:30Buffet
-
13:40AI-Powered Marketing: Building Brand Influence and Growth Operations
-
14:20Unified Brand Storytelling Across Every Channel
-
15:00TeaBreak & Networking
-
15:20B2B Brand Marketing Breakthrough: Self-Verification of Value
-
16:00Crisis Communications: Protecting Brand Reputation and Value
Track B
Growth Marketing
Friday, January 22nd
-
09:20ABM That Delivers: Aligning Sales & Marketing for Key Account Growth
-
10:00Localizing MRO for Global Manufacturers: Overcoming Standards, Compliance & Service Challenges
-
10:30TeaBreak & Networking
-
11:00Leveraging Content and Data Research to Complete the Full-Link Development Journey of the B2C2B Model
-
11:40Customer Intelligence for Smarter Go-to-Market Strategies
-
12:30Buffet
-
13:40Competitive Intelligence: Building a Differentiated Product Story
-
14:20The Future Is Green: Sustainable Business Strategies for Advanced Textile Materials
-
15:00TeaBreak & Networking
-
15:20Building a B2B Sales Value Conversion System
-
16:00Connecting Market Intelligence, Products & Channels to Accelerate Conversions
Track C
Influencer & Channel
Friday, January 22nd
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09:20Customer Segmentation & Positioning: The Foundation of Growth Strategy
-
10:00AI-Era Marketing Transformation: From Comms Center to Growth Engine – Build Quantifiable B2B Growth Closed Loop
-
10:30TeaBreak & Networking
-
11:00The Business-Driven Marketer: A New Formula for Growth
-
11:40Data-Driven Product Marketing: Building a Differentiated Value Story
-
12:30Buffet
-
13:40AI and the Future of Marketing: From Communications to Growth & Transformation
-
14:202026 and Beyond: Rethinking Long-Term B2B Growth Strategies
-
15:00TeaBreak & Networking
-
15:20Content & Storytelling: Communicating B2B Competitive Advantage
-
16:00Practical Overseas Expansion Strategies & Brand Building for Local Manufacturers
Track D
Neo-Workforce
Friday, January 22nd
Rates
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One-Day PassSuper Early Bird RateRegister before Sep 246,480¥Per PersonStandard7,200¥Per Person
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Two-Day PassSuper Early Bird RateRegister before Sep 2410,620¥Per PersonStandard11,800¥Per Person
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Three-Day PassSuper Early Bird RateRegister before Sep 2412,420¥Per PersonStandard13,800¥Per Person
Host
WeCard AI
Endorsers
24th Annual B2B Marketing Chief Congress 2027
AI ERA B2B MARKETERS - Efficiency First or Experience First?
Contacts
For participating and sponsorship Opportunities, please contact us at:
Mac Su
86 21 5631 3008
macs@consignindex.com
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