With the changes in the external market, the company's products are facing iteration, and the business model is also changing. For marketers, the original way of playing has become out of control and even facing the pressure of survival, constantly exploring new marketing models, or thinking about how to make the marketing path shorter. New technologies, new skills, and new models will accelerate in 2024, and MARKETERS will still become more and more involuted under layers of pressure, which has also accelerated the change in the perception of market segments!

From resource-based marketing to technology-based marketing, from value positioning to ecological proposition, from long-termism to new marketing, from top-down centralized brand management to distributed brand reach of team and individual IP, we refresh our cognition and improve our ability to adapt to the market in active competition! In 2024, we will actively compete, or fast-accurate-ruthless, or refuse-rely on-want, and 2025CC will discuss the competition belonging to the B2B marketers!