Jan 11/12/13, Shanghai, China
Annual World B2B Marketing Chief Congress 2023
Marketing Resilience - New Generation of B2B Marketers Under Glocalization
Scan to download agenda
Overview
The beginning of 2020 is a year when B2B marketers face postgraduate entrance exams and challenges. Uncertainty is almost everywhere! From products, customers, technologies to industries, all face changes in the rhythm of previous marketing. Whether active or passive, every market person will find ways to deal with this wave of uncertainty. Looking for market resilience, or becoming one of the hot topics of the moment. "What will happen tomorrow?" I believe you will ask yourself more than once! Everyone in the market is looking for new certainty, and we are looking for new processes to continuously standardize. Of course, you can also choose to "lie down" and wait for everything to get back on track. There is no way to escape and change the objective changes of the economic cycle! In 2022, it can be said that B2B marketers have opened a new marketing chapter, and the value, positioning, capabilities and social responsibility of the brand are all changing! At the 2023 CC Summit, let's discuss in depth "a new generation of B2B marketers under market resilience"
Download Brochure
Speakers
-
CEO Global ConsignIndex -
Marketing Director F5 Networks -
Digital & Integrated Marketing Manager 3M -
Vice President of Growth KAWO科握 -
VP of Sales KAWO科握 -
Head of New Business, Marketing Solutions LinkedIn China -
CMO Cyclone -
COO MedTecX -
Senior Marketing Manager, Corporate Communications Basf -
GM Marketing & BD Fonterra -
Head of Communications Atlas Copco -
Consumer & Market Insight Director Universal Beijing Resort -
Vice President of Strategic Development Beidahuang City Taste -
Brand Director HGZN Group -
Regional Director Marketing & Communications APAC Kardex Remstar -
Strategy & Partnership Director Faurecia -
Marketing Director Jiuwu Hi-Tech -
Marketing Director Aerofugia -
Marketing Director, APAC Screening Eagle Technologies -
Head of B2B e-Plarform Schneider Electric
Day One
Day Two
Day Three
Main ConferenceWednesday 11 January
| 9:00 | Digital supply chain helps digital marketing upgrade |
| 9:45 | China Social Media Strategy and Management |
| 10:30 | Tea Break |
| 11:00 | How to improve digital marketing revenue during the epidemic? |
| 11:45 | How we build the right infrastructure and teams to maximise digital campaign effectiveness |
| 12:30 | Lunch Buffet |
| 14:00 | What automation systems is suitable to 2B business？ |
| 14:45 | How to realign strategy, technology, and teams to deliver ROI on your events as part of your digital campaigns |
| 15:30 | Tea Break |
| 16:00 | Integrate your marketing efforts by unifying existing systems, data, people and processes |
| 16:45 | What enlightenment does Metaverse Marketing bring to B2B ordinary people? |
| 17:30 | End |
| 09:00 | How brands can leverage modern agility to create a competitive advantage |
| 09:45 | How do 2B brands quantify value? |
| 10:30 | Tea Break |
| 11:00 | To build a brand into an enterprise value account, he is the foundation for the long-term generation of an enterprise |
| 11:45 | How to make 2B brand value win the respect of peers and change the minds of customers |
| 12:30 | Lunch Buffet |
| 14:00 | Marketing mindset in innovation center |
| 14:45 | How B2B Companies Build Growth Flywheel with Social Media |
| 15:30 | Tea Break |
| 16:00 | How and where B2B brands are investing in martech to drive better marketing outcomes B2B |
| 16:45 | Thought leadership: so much MORE than brand building |
| 17:30 | End |
| 09:00 | Leading companies are moving towards a place where ABM is an ingrained core competency |
| 09:45 | How to Effectively Measure Your Key Account-Based Marketing Program |
| 10:30 | Tea Break |
| 11:00 | Channel selection and growth engine for go-global brands |
| 11:45 | Expand your footprint in your account by identifying key stakeholders |
| 12:30 | Lunch Buffet |
| 14:00 | Improving the Customer Experience with Advanced Analytics |
| 14:45 | How to Use Buyer Intent Data to Supercharge Your ABM Promotion Strategy |
| 15:30 | Tea Break |
| 16:00 | How To Effectively Measure Your Account-Based Marketing Programs |
| 16:45 | How To Go To Market With ABM & Accelerate Accounts To Revenue |
| 17:30 | End |
| 09:00 | The new 2B marketing ecosystem in the post-epidemic era |
| 09:45 | How to successfully build more tangible creativity, relevance and value in your work |
| 10:30 | Tea Break |
| 11:00 | IP Ecosystem Construction of TOB Channel TOB |
| 11:45 | How to Strengthen the Construction of the Organizational Structure of Marketing Integration |
| 12:30 | Lunch Buffet |
| 14:00 | How to train a new generation of marketers to 2B enterprises |
| 14:45 | How to train a X-Gen marketers to bring new vitality to 2B enterprises |
| 15:30 | Tea Break |
| 16:00 | How can local companies use their own advantages to quickly adapt to changes in the Chinese market |
| 16:45 | Growth-Hacking with Influencers/KOL - a spotlight on the trend of Influencer Owned Brands |
| 17:30 | End |
| 09:00 | Enablers: A New Position for B2B Marketers |
| 09:45 | Success factors in digital transformation: organizational agreement, enough resources, marketing obsession of digital marketing |
| 10:30 | Tea Break |
| 11:00 | Discussion on local data policy and strategy |
| 11:45 | The digital transformation of traditional manufacturing |
| 12:30 | Lunch Buffet |
| 14:00 | Enablers: How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey |
| 14:45 | A vision of digital collections &NTF in B2B |
| 15:30 | Tea Break |
| 16:00 | How to drive business growth from emerging Longtail customers by digital marketing initiatives by traditional B2B industry |
| 16:45 | The Economics of MarTech: Do Yours Stack Up? |
| 17:30 | End |
| 09:00 | The Status Quo of Brand Awareness and the Pain Points of Brand Awareness Building |
| 09:45 | How the whole customer experience was considered and enhanced |
| 10:30 | Tea Break |
| 11:00 | How the campaign was translated and stretched to reach different audiences and buying groups in different territories |
| 11:45 | How to incorporate virtual events or meetings into and end-to-end demand generation program |
| 12:30 | Lunch Buffet |
| 14:00 | How to get marketers, writers, and designers to show the audiences their best ideas |
| 14:45 | How to identify the influential experts in your industry to promote your content |
| 15:30 | Tea Break |
| 16:00 | Implement each of these for your business to document an effective content marketing strategy |
| 16:45 | How to incorporate virtual events or meetings into and end-to-end demand generation program |
| 17:30 | End |
| 09:00 | How to leverage all the functional resource to achieve sales excellence? |
| 09:45 | Run an Effective Tele Marketing Program to Drive More Demands to Sales |
| 10:30 | Tea Break |
| 11:00 | Establishing Solid Relationships with Your Clients to Make More SQLs |
| 11:45 | Helping sales teams leverage marketing programs to get in the buying process |
| 12:30 | Lunch Buffet |
| 14:00 | Developing an integrated plan to influence leads later in the buy cycle |
| 14:45 | Time and opportunities: filter more opportunities to improve the sales success rate within the given time by wise marketing strategies |
| 15:30 | Tea Break |
| 16:00 | How Traditional Industrial Enterprises Facing Multiple Industries Drive Sales Growth Through Market Insights and Data Quantitative Analysis |
| 16:45 | Mind the Consumption Gap! Don’t let a rushed Sales Procedure Ruin Your Effort |
| 17:30 | End |
| 09:00 | How to create, nurture and lead an unstoppably creative and successful marketing team |
| 09:45 | How to strengthen the construction of the organizational structure of marketing integration |
| 10:30 | Tea Break |
| 11:00 | How to Create a Killer B2B Pricing Strategy to Grow Your Business |
| 11:45 | How to get rid of the chaotic industry caused by the epidemic and regain customers through marketing activities |
| 12:30 | Lunch Buffet |
| 14:00 | Turning a loss into a profit: increasing the profitability of the marketing sector |
| 14:45 | Is the live streaming mode suitable for B2B marketing? |
| 15:30 | Tea Break |
| 16:00 | The dilemma of overseas marketing |
| 16:45 | How to strengthen the construction of the organizational structure of marketing integration |
| 17:30 | End |
| 08:55 | Opening Speech: Marketing Review on 2022 |
| 09:00 | More Than a Brand: Why Championing ESG is Marketers’ New Role |
| 09:45 | After 3 years of reflection on the epidemic, where is the way out for B2B marketers? |
| 10:30 | Tea Break |
| 11:00 | What innovations and new ideas will the marketing trends in 2023 bring? |
| 11:45 | How to improve your SEO/SEM campaign? |
| 12:30 | Lunch Buffet |
| 13:45 | The Cockpit of the Future: Opportunities and Challenges of Digital Transformation |
| 14:30 | Marketing, Product and Technology: the roadmap trade-off |
| 15:15 | Tea Break |
| 16:00 | Value marketing under the new normal (medium and low speed) growth of macro economy |
| 16:45 | Build a brand value system and improve customers' purchase of the brand |
| 17:30 | KOL Economy – create a win-win strategy to both |
| 9:00 | Digital supply chain helps digital marketing upgrade |
| 9:45 | China Social Media Strategy and Management |
| 10:30 | Tea Break |
| 11:00 | How to improve digital marketing revenue during the epidemic? |
| 11:45 | How we build the right infrastructure and teams to maximise digital campaign effectiveness |
| 12:30 | Lunch Buffet |
| 14:00 | What automation systems is suitable to 2B business？ |
| 14:45 | How to realign strategy, technology, and teams to deliver ROI on your events as part of your digital campaigns |
| 15:30 | Tea Break |
| 16:00 | Integrate your marketing efforts by unifying existing systems, data, people and processes |
| 16:45 | What enlightenment does Metaverse Marketing bring to B2B ordinary people? |
| 17:30 | End |
| 09:00 | How brands can leverage modern agility to create a competitive advantage |
| 09:45 | How do 2B brands quantify value? |
| 10:30 | Tea Break |
| 11:00 | To build a brand into an enterprise value account, he is the foundation for the long-term generation of an enterprise |
| 11:45 | How to make 2B brand value win the respect of peers and change the minds of customers |
| 12:30 | Lunch Buffet |
| 14:00 | Marketing mindset in innovation center |
| 14:45 | How B2B Companies Build Growth Flywheel with Social Media |
| 15:30 | Tea Break |
| 16:00 | How and where B2B brands are investing in martech to drive better marketing outcomes B2B |
| 16:45 | Thought leadership: so much MORE than brand building |
| 17:30 | End |
| 09:00 | Leading companies are moving towards a place where ABM is an ingrained core competency |
| 09:45 | How to Effectively Measure Your Key Account-Based Marketing Program |
| 10:30 | Tea Break |
| 11:00 | Channel selection and growth engine for go-global brands |
| 11:45 | Expand your footprint in your account by identifying key stakeholders |
| 12:30 | Lunch Buffet |
| 14:00 | Improving the Customer Experience with Advanced Analytics |
| 14:45 | How to Use Buyer Intent Data to Supercharge Your ABM Promotion Strategy |
| 15:30 | Tea Break |
| 16:00 | How To Effectively Measure Your Account-Based Marketing Programs |
| 16:45 | How To Go To Market With ABM & Accelerate Accounts To Revenue |
| 17:30 | End |
| 09:00 | The new 2B marketing ecosystem in the post-epidemic era |
| 09:45 | How to successfully build more tangible creativity, relevance and value in your work |
| 10:30 | Tea Break |
| 11:00 | IP Ecosystem Construction of TOB Channel TOB |
| 11:45 | How to Strengthen the Construction of the Organizational Structure of Marketing Integration |
| 12:30 | Lunch Buffet |
| 14:00 | How to train a new generation of marketers to 2B enterprises |
| 14:45 | How to train a X-Gen marketers to bring new vitality to 2B enterprises |
| 15:30 | Tea Break |
| 16:00 | How can local companies use their own advantages to quickly adapt to changes in the Chinese market |
| 16:45 | Growth-Hacking with Influencers/KOL - a spotlight on the trend of Influencer Owned Brands |
| 17:30 | End |
| 09:00 | Enablers: A New Position for B2B Marketers |
| 09:45 | Success factors in digital transformation: organizational agreement, enough resources, marketing obsession of digital marketing |
| 10:30 | Tea Break |
| 11:00 | Discussion on local data policy and strategy |
| 11:45 | The digital transformation of traditional manufacturing |
| 12:30 | Lunch Buffet |
| 14:00 | Enablers: How to identify the appropriate martech platforms to integrate into your plan, across the entire customer journey |
| 14:45 | A vision of digital collections &NTF in B2B |
| 15:30 | Tea Break |
| 16:00 | How to drive business growth from emerging Longtail customers by digital marketing initiatives by traditional B2B industry |
| 16:45 | The Economics of MarTech: Do Yours Stack Up? |
| 17:30 | End |
| 09:00 | The Status Quo of Brand Awareness and the Pain Points of Brand Awareness Building |
| 09:45 | How the whole customer experience was considered and enhanced |
| 10:30 | Tea Break |
| 11:00 | How the campaign was translated and stretched to reach different audiences and buying groups in different territories |
| 11:45 | How to incorporate virtual events or meetings into and end-to-end demand generation program |
| 12:30 | Lunch Buffet |
| 14:00 | How to get marketers, writers, and designers to show the audiences their best ideas |
| 14:45 | How to identify the influential experts in your industry to promote your content |
| 15:30 | Tea Break |
| 16:00 | Implement each of these for your business to document an effective content marketing strategy |
| 16:45 | How to incorporate virtual events or meetings into and end-to-end demand generation program |
| 17:30 | End |
| 09:00 | How to leverage all the functional resource to achieve sales excellence? |
| 09:45 | Run an Effective Tele Marketing Program to Drive More Demands to Sales |
| 10:30 | Tea Break |
| 11:00 | Establishing Solid Relationships with Your Clients to Make More SQLs |
| 11:45 | Helping sales teams leverage marketing programs to get in the buying process |
| 12:30 | Lunch Buffet |
| 14:00 | Developing an integrated plan to influence leads later in the buy cycle |
| 14:45 | Time and opportunities: filter more opportunities to improve the sales success rate within the given time by wise marketing strategies |
| 15:30 | Tea Break |
| 16:00 | How Traditional Industrial Enterprises Facing Multiple Industries Drive Sales Growth Through Market Insights and Data Quantitative Analysis |
| 16:45 | Mind the Consumption Gap! Don’t let a rushed Sales Procedure Ruin Your Effort |
| 17:30 | End |
| 09:00 | How to create, nurture and lead an unstoppably creative and successful marketing team |
| 09:45 | How to strengthen the construction of the organizational structure of marketing integration |
| 10:30 | Tea Break |
| 11:00 | How to Create a Killer B2B Pricing Strategy to Grow Your Business |
| 11:45 | How to get rid of the chaotic industry caused by the epidemic and regain customers through marketing activities |
| 12:30 | Lunch Buffet |
| 14:00 | Turning a loss into a profit: increasing the profitability of the marketing sector |
| 14:45 | Is the live streaming mode suitable for B2B marketing? |
| 15:30 | Tea Break |
| 16:00 | The dilemma of overseas marketing |
| 16:45 | How to strengthen the construction of the organizational structure of marketing integration |
| 17:30 | End |
Rates · For Marketer Pricing
Three-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 11,520
Standard RMB 12,800
Two-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 9,720
Standard RMB 10,800
One-Day Pass
Super Early Bird Rat (Register before Oct 25) RMB 6,120
Standard RMB 6,800
